Sure... but they aren't feminine... Sensual... where is the foreplay with a chick who can't put the controller down?
(statistics)Marketing to African Americans: Game industry
- Thread starter videogamestashbox.com
- Start date
Sure... but they aren't feminine... Sensual... where is the foreplay with a chick who can't put the controller down?
The girls I personally know (friends & relatives) who game, play stuff like zelda, mario, smash bros, diablo (series), sims, farm sims, mmos like wow, etc.
Given the data, the only thing you can honestly gauge is general interest. Once you've determined an interest the next question would be "well, what kind of games does the demographic (black women) like". For that question I have no data either way. But I am curious now.
Where are all the LSA gamers?
........................
Last edited:
So I'm in the tail end of another advertising campaign for my service videogamestashbox.com and associated Indiegogo fundraiser and it looks like the trend is still going.
There really are ruffly an equal number of African Americans both men & women who are interested in gaming.
Sample size: 34.8k thousand Target demographic: African Americans
More women responded but men had a higher response rate.
Note - Impressions:
The advertisements were delivered to women in higher numbers then men. Women received ruffly 2k more ads then men. Given the amount received by men they responded at a rate 2% higher then women.
Note - Engagement rate: (Campaign total - 0.51%)
The Engagement rate of 0.51% for the over all campaign is 628.57% higher then the Average twitter Post Engagement rate. So this isn't an insignificant read in terms of twitter advertising circles. Though I may want to set up an Instagram account for my business
Link: Instagram Blows Away Twitter on Brand Engagement By Almost 50x
Note - Calculations:
Campaign total - 0.51%
Twitter average - 0.07%
Fold increase: (Campaign total - Twitter average) / Twitter average = (0.51% - 0.07%) / 0.07% = 0.44% / 0.07% = 6.2857%
Check: 6.2857% * 0.07 = 0.439999
Percent Increase: 6.2857% *100 = 628.57%
Check: 0.07% + 628.57% = 0.509999% (error 0.001%) -- I'm not good with error calculation
"math breh"
There really are ruffly an equal number of African Americans both men & women who are interested in gaming.
Sample size: 34.8k thousand Target demographic: African Americans
More women responded but men had a higher response rate.
Note - Impressions:
The advertisements were delivered to women in higher numbers then men. Women received ruffly 2k more ads then men. Given the amount received by men they responded at a rate 2% higher then women.
Note - Engagement rate: (Campaign total - 0.51%)
The Engagement rate of 0.51% for the over all campaign is 628.57% higher then the Average twitter Post Engagement rate. So this isn't an insignificant read in terms of twitter advertising circles. Though I may want to set up an Instagram account for my business
Link: Instagram Blows Away Twitter on Brand Engagement By Almost 50x
Note - Calculations:
Campaign total - 0.51%
Twitter average - 0.07%
Fold increase: (Campaign total - Twitter average) / Twitter average = (0.51% - 0.07%) / 0.07% = 0.44% / 0.07% = 6.2857%
Check: 6.2857% * 0.07 = 0.439999
Percent Increase: 6.2857% *100 = 628.57%
Check: 0.07% + 628.57% = 0.509999% (error 0.001%) -- I'm not good with error calculation
"math breh"
Last edited: