Steve Rifkind ended up signing one of the best groups of the 90s… that gamble paid off.
He was one of the coolest label owners ever and knew how to cater to the streets.
Him and Raekwon made a bet that OB4CL would go Gold by the end of that year and he copped him a Mercedes.
Loud had a All Star cast looking back on it.
Wu
Mobb
Xzibit
Three 6 Mafia(Relativity Records got merged into Loud)
Big Pun
M.O.P
Even Pete Rock released his solo over there and Prodigy did before Steve sold Loud and went down south