Streaming surpasses Cable for the first time ever in the U.S

[Canada Goose]

It was seemingly just a matter of time before streaming overtook at least one form of conventional TV, and now that moment has arrived. Nielsen data indicates that streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on internet services, or slightly more than the 34.4 percent for cable. Streams haven't yet overtaken traditional TV as a whole (broadcasts still represented 21.6 percent), but it's clear online video is capturing more attention.

The shift was helped by a flurry of major releases. Netflix had the largest slice of streaming time (8 percent) thanks largely to demand for Stranger Things 4. However, Hulu also claimed a record 3.6 percent thanks to Only Murders in the Building and The Bear. Amazon Prime Video, meanwhile, thrived at 3 percent with help from The Boys' third season and The Terminal List. YouTube and YouTube TV earned a combined 7.3 percent.


Cable's dependence on sports also played a role. While the medium's overall viewership dipped 8.9 percent year-over-year, sports viewing plunged 34 percent without the help of the Summer Olympics and late-running playoffs for the NBA and NHL. Broadcast TV fared even worse, with a 9.8 percent overall drop and 41 percent for sports.

It's not certain streaming will preserve this momentum. Still, this represents a significant milestone that could affect the content you see. Creators and TV providers now know that you're more likely to stream than browse cable channels — don't be surprised if more money goes toward shows that are primarily or exclusively online.

Link to article: Streaming viewership surpasses cable TV for the first time in the US | Engadget

 

[the elastic]

Only reason it took so long is cause the crew were still holding on to cable

 

[Canada Goose]

#Cord cutter set game we winning


Live sports is the only thing keeping Cable afloat IMO. Once these sports leagues (Like the NBA for example) let you buy league pass where you can watch your local team and bush blackout rules its a wrap for cable.

 

[Dynamite James]

#Cord cutter set game we winning


Live sports is the only thing keeping Cable afloat IMO. Once these sports leagues (Like the NBA for example) let you buy league pass where you can watch your local team and bush blackout rules its a wrap for cable.

Y’all gone end up paying the same Amount as cable

 

[Canada Goose]

Only reason it took so long is cause the crew were still holding on to cable

I wouldn't be surprised if old MAGA cacs who watch FOX News all day is the main demographic still watching cable

 

[Canada Goose]

Y’all gone end up paying the same Amount as cable

I'm sure most millennial cord cutters have a few free streaming sites on the roster

 

[Dynamite James]

I'm sure most millennial cord cutters have a few free streaming sites on the roster

The “black box” of the 2020’s? It’ll be “fried” soon enough.. if you know what I mean

 

[Meowth tote da Uzi]

Y’all gone end up paying the same Amount as cable

No we not goofy hating ass nikka. Just say you dont know how to get around the net.

 

[Joe Budden]

Cable from the 90s up to the Flava Flav VH1 era was the GOAT.

 

[Sauce Mane]

I legit don't remember last time I had cable lol

 

[Cloutius Maximus]

eating off utorrent and dropbox

 

[Canada Goose]

I legit don't remember last time I had cable lol

For me it was the late 2000s. I was a cord cutter before it was trendy :

 

[MikelArteta]

only live tv i watch is sports

 

[Dynamite James]

No we not goofy hating ass nikka. Just say you dont know how to get around the net.

 

[Hacksaw Jim Thuggin]

Y’all gone end up paying the same Amount as cable

Thats exactly what's happening right now. Cats paying for 10 apps...plus league passes....