Streaming service subscribers (free or paid) increased again (68% in 2016 vs. 63% in 2014) and have caught up with the percentage of paid TV service providers (67%) for the first time ever, according to the Consumer Technology Association's new study, The Changing Landscape for Video and Content. The rise of streaming services represents a shift in consumption habits towards cord-cutting, primarily amongst millennials.
Some other trends are impossible to ignore. 2016 also saw a saw dramatic drops in the use of physical disks -- from 41% in 2015 to just 28% -- as well as another big drop in the use of antennas, from 18% to just 10%.
How American TV consumption is changing, in one chart
Some other trends are impossible to ignore. 2016 also saw a saw dramatic drops in the use of physical disks -- from 41% in 2015 to just 28% -- as well as another big drop in the use of antennas, from 18% to just 10%.
How American TV consumption is changing, in one chart


It makes sense to have cable for Sports, but not for News. News network upload video clips to their YouTube channel & some News Networks live stream for free on YouTube.