Super Bowl Halftime show viewership down 6% from the last 2 previous years

[Lil Bape the PostGod]

Usher and Rihanna had over 120 million the previous 2 years.

This year tracking to do about 113 million, declining 6% from last year. For context, black eyed peas did about 111 million views and is in the 9 or 10 spot

on pace to about 8th all time on the most watched super bowl halftime shows

 

[2ATMsYouSteppinOrWhat]

so 113million people saw that frail canadian get smoked?

Sounds terrible

 

[Heretic]

Cool. What you want us to do now? Want us to let Drake know only 113 million saw him get cooked instead of 120 million?

 

[JP_614]

Zero fukks giving. shyt was dope last night and if you fukking lames don’t his music fukk around and find out.

 

[DontEemTry]

nikkas gotta remember the political climate right now as well. The last thing a lot of cacs want to see right now is a Kendrick fukking Lamar at the Superbowl.

I won't be surprised if this is the final renewal for Rocnation halftime shows especially now that being PC or caring about black representation is dead.

 

[THE 101]

Are you suggesting Usher is a bigger star than Kendrick Lamar in the year of our lord 2025, Crodie?

 

[☑︎#VoteDemocrat]

is that due to streaming or is this apart of an overall trend?

 

[Kidd Dibiase]

word, i'm in support of people celebrating their small victories too

 

[RickyDiBiase]

what a weird way to look at music.

 

[jerzboy]

nikkas gotta remember the political climate right now as well. The last thing a lot of cacs want to see right now is a Kendrick fukking Lamar at the Superbowl.

I won't be surprised if this is the final renewal for Rocnation halftime shows especially now that being PC or caring about black representation is dead.

This. I’d say this is roc nations last just off the response when they didn’t pick Wayne. If I’m Jay, I’d say f yall too. Looking like we’ll have Morgan Wallen or Kacey next year….

Honestly, after all the acts he’s had, I can’t see anywhere else to go. Great run with great choices.

 

[Lil Bape the PostGod]

Are you suggesting Usher is a bigger star than Kendrick Lamar in the year of our lord 2025, Crodie?

Better performance, more location focused which lead to great anticipation/buzz

 

[Harry B]

Kind of expected.

This one was for the culture, the other two were based on Billboard. People forget that this performance is under the Change/nfl social justice umbrella. Maximizing views was not the only metric they were aiming for. Perhaps why they didn’t choose a full fledged drug addict c00n.

The billboard is for all, the culture is not. Personally I prefer the billboard for these type of events.

We got B2 bombers, army salutes, memorials, national anthems, a bunch of big brand commercials, then some dark artistic art performance then back to the opposite

 

[BK The Great]

White folks who want Taylor Swift ain’t in tune with Kendrick unless it’s the songs that were blown up last year.

 

[In The Zone '98]

Still a ton of people

 

[Harry B]

This. I’d say this is roc nations last just off the response when they didn’t pick Wayne. If I’m Jay, I’d say f yall too. Looking like we’ll have Morgan Wallen or Kacey next year….

Honestly, after all the acts he’s had, I can’t see anywhere else to go. Great run with great choices.

This was the last of a 5 year deal, last year they extended it according to goddell.

https://www.bloomberg.com/news/articles/2024-10-15/nfl-jay-z-s-roc-nation-extend-deal-on-super-bowl-halftime-show?embedded-checkout=true

Though I doubt that it will be exclusively for black and Latinos.



Also maybe they won’t go on since Biden/Kamala lost