Swizz and Timbaland really fukked up selling to triller in multiple ways

[Ed MOTHERFUCKING G]

1. Selling out an organically grown hip-hop and black music movement to this guy:

I'm barely even faulting them for this because they gained equity in the buyer, planned on making it bigger and better (which is arguable whether those two things are copacetic in hip hop), but, whether they were blinded by the promised bag or the opportunity at hand...triller was an absolutely awful platform for their loyal users and worse:

2. Trusting unqualified tech bros to advance Verzuz and grow triller. Their app was an abomination, and worse, they were awful businessmen and were shady with money. They had to sue triller for $28mm of which the first payment just hit:

Triller settles lawsuit with Timbaland and Swizz Beatz | TechCrunch

Triller has settled with Timbaland and Swizz Beatz, but the terms of the settlement are not disclosed.

techcrunch.com

Now, Triller has settled with Timbaland and Swizz Beatz, but the terms of the settlement are not disclosed. However, Timbaland and Swizz Beatz will now own a larger share of the company.

When the two artists filed the suit, Triller had missed a big payment to them in January, so the parties agreed that Triller would pay them $18 million by March 20, followed by $1 million per month for the next 10 months. The lawsuit claimed that Triller had not made any of these payments. Triller, however, said that only one $10 million payment is in questionr. Tiller also faces a lawsuit from Sony Music for alleged non-payment; plus, numerous creators say they did not receive promised payments as part of Triller’s creator program, which specifically recruits Black creators

They're probably among the biggest and truest label of "culture vulture" we've ever seen. They saw a new movement and dangled cash they couldn't even pay. And, universal had to sue them too:

Triller Sued Again for Alleged Non-Payment of License Fees

Triller purportedly defaulted on payments to Universal Music Group while acquiring companies and throwing "lavish" parties, lawsuit claims

www.rollingstone.com

According to the new lawsuit, Triller, which claims to have 65 million active users, signed a framework agreement with Universal in December 2020 in which it agreed to pay “sync license fees” for the placement of Universal songs in Triller videos. Triller agreed to pay a non-refundable minimum guarantee of $1 million in quarterly installments but failed to meet payment deadlines in April, July and September of last year, the lawsuit states.

Despite its contractual obligations, Triller has failed to pay plaintiff the fifth, sixth, and sevenths quarterly installments of the licensing fees,” the filing alleges, adding that Triller also failed to provide the quarterly usage reports.

“Although Triller has made several written and oral promises to deliver the outstanding payments and provide the required usage reports, it has repeatedly failed to deliver on its promises,” the new lawsuit says.

“During the same period that Triller was defaulting on its payment and reporting obligations, it was reported that Triller was spending substantial amounts of money acquiring companies, including Julius and Fangage, and throwing lavish events catering to members of the media and entertainment industry,” the paperwork states.

They're a bullshyt company thru and thru. The ultimate silicon valley vaporware cash fronter.

3. There was a loyal, organic movement that MANY forms of monetization were clear without the sale. The money was in a tour imo. Would you go to the following show:
Ti vs Jeezy
Jadakiss vs Fabolous vs Cam'ron
Snoop vs ice cube
Three 6 vs eightball and mjg
Mary j vs badu
Etc

Because I would...homies lovers and friends concert has all of em anyway.

That said, we'll always have 2020-21 and the movement. Verzuz threads here were goat.

Would you have sold to triller?

 

[Rekkapryde]

Dollar

Always

Wins

 

[Ed MOTHERFUCKING G]

Dollar

Always

Wins

I definitely get that, but that's why I suggested other paths to the dollar...

 

[JustCKing]

A lot of ya'll were done with it after The Lox vs Dipset Verzuz, so I don't really see the problem. Unless we 're somehow getting George Clinton, Beyonce, Rihanna, Mariah, Janet, Busta, Missy, Nas, Jay Z,, Puff, Dre, Quincy Jones, or some other iconic artists to participate in a Verzuz, I don't really see what else there is to show

 

[Wepa Man]

He can keep it we dont that shyt anymore

 

[Ed MOTHERFUCKING G]

A lot of ya'll were done with it after The Lox vs Dipset Verzuz, so I don't really see the problem. Unless we 're somehow getting George Clinton, Beyonce, Rihanna, Mariah, Janet, Busta, Missy, Nas, Jay Z,, Puff, Dre, Quincy Jones, or some other iconic artists to participate in a Verzuz, I don't really see what else there is to show

Why is getting those artists unrealistic?

The idea that we're out of matchups even relevant ones is wild breh

 

[JustCKing]

Why is getting those artists unrealistic?

The idea that we're out of matchups even relevant ones is wild breh

A lot of those artists have declined doing a Verzuz.

 

[CBalla]

Why is getting those artists unrealistic?

The idea that we're out of matchups even relevant ones is wild breh

verzuz was a lockdown corona thing, they sold at the top
they finessed the buyer

 

[Ed MOTHERFUCKING G]

verzuz was a lockdown corona thing, they sold at the top
they finessed the buyer

But it seems the buyer finessed them.

This version of verzuz was a lockdown thing but they already pivoted to larger venues and stages and more of that was the next evolution. You're thinking small.

 

[CBalla]

But it seems the buyer finessed them.

This version of verzuz was a lockdown thing but they already pivoted to larger venues and stages and more of that was the next evolution. You're thinking small.

Who cares about verzuz in 2023

 

[Sauce and Footwork]

Just like Coach K and P sold Quality Control which has Lil Baby, Migos, City girls and more. They could tell business was slowing down. Outside of Baby, all the other acts suffering a decline and overall financially and sold it to avoid those losses. It was a smart decision. People only cared about Versus like that because of Corona lockdown, because people were unable to attend concerts. Big artist not trying to do that vs having they own shows where they make far more money. These guys have families to feed. Just like you would leave a black owned company if a white company offered even just $25,000 more. It’s easy to say they should have done this and that when you just a fan. This wasn’t a spur of the moment let’s sell out decision. They consulted with accountants, lawyers and all they consultants who more than likely all reviewed the finances and told them the time to sell is now, or they are going to lose money. You want them to lose money just to make you happy??

 

[T-K-G]

I definitely get that, but that's why I suggested other paths to the dollar...

Cuz it's not just the money

It's about the workload, who wants to be rich but still have to clock in for shyt and deal with all the contracts/lawsuits etc.?

Easier to just sell and go about your life, can't really be mad at anyone for doing it.

I'm not gonna tell no other black person they have to clock in so they can be my "idol" or representation, you could argue that's why a lot of black people get the fukk up outta the way once they get to those positions, whole group of people deciding YOU have to be their superman sounds like a trash situation unless you been preparing for it your whole life


Also depending on fukking musicians for leadership is these nikkas be doing the foulest shyt to people who aren't famous. If the podcast game taught us anything about the "OG's" it's that none of them are trustworthy and really use fame as a measurement for how respectful they are to people

 

[ADP]

you can still do those concerts, dont think you can trademark the format to the point you cant have 2 artists performing together in some kind of battle style

it was very much a pandemic related thing... swizz and tim both know very well you cant stay hot forever

actually think trller were some suckers to buy it near the end of its shelf life...

 

[Bugzbunny129]

It had its moment imo

 

[No Homo]

i think they cashed out the right time. It ran its course imo.