Thanks AI
- Thread starter Standing on business
- Start date
1/28
@stufflistings
Micron Announces Exit from its Crucial Consumer business
- Crucial consumer products will be available until the end of February 2026
- The company will continue to provide warranty service & support
- The AI-driven growth in the data center has led to a surge in demand for memory and storage
- The exit has been done to improve supply and support for larger, strategic customers in faster-growing segments
2/28
@adi_fications
Wonder what they will do when the AI demand dies off which I see in the next couple of years
3/28
@SujithDifferent
Oh No
4/28
@Jayesh_c37
From the Day i built my first PC till date with my Laptop Crucial has always been the Budget friendly Brand to look forward to.. Really Disappointed to see this happen
5/28
@varunnn_g
Bro will be missed, my Current RAM is Micron only.
6/28
@mithunonthenet
Can't wait for this AI bubble to pop. Looks like I will buying last year's flagships.
7/28
@AgarwalKarnav
Now we will just have:
A less reliable WD/SanDisk with good after sales support, or
A decently reliable Samsung with pathetic after sales support.
Both of these cases are not good.
8/28
@AHSANKHARBAI
Yeh gayi sasti SSD aur RAM market se
9/28
@Dheeraj43327620
Ok
10/28
@Mohd_Hassan9
11/28
@nobodybot77
12/28
@unlucky_ankit
13/28
@singh_nare60708
14/28
@mr_fulgent
AI taking hands on everywhere
15/28
@jimmy08817421
Brother any recommendations under 10-15k i need to buy for my uncle
16/28
@vkf1200
17/28
@Nareshbo49125
18/28
@Abhiee77
Okay
19/28
@Gokul__30_
Oh ok
20/28
@ChoukeManish
Ohh
21/28
@iamsky2684
ok
22/28
@gaminguceyt
23/28
@TechyNisarg
Gadgets pricing
24/28
@5g_ht82672
Ai destroying everything
25/28
@palshivam_13
26/28
@FaijAlam134503
This too much wrong
27/28
@satpathy_nitesh
Ab kya krne wale h ye???
28/28
@Sidhu_Aman22
Okay veere
@stufflistings
Micron Announces Exit from its Crucial Consumer business
- Crucial consumer products will be available until the end of February 2026
- The company will continue to provide warranty service & support
- The AI-driven growth in the data center has led to a surge in demand for memory and storage
- The exit has been done to improve supply and support for larger, strategic customers in faster-growing segments
2/28
@adi_fications
Wonder what they will do when the AI demand dies off which I see in the next couple of years
3/28
@SujithDifferent
Oh No
4/28
@Jayesh_c37
From the Day i built my first PC till date with my Laptop Crucial has always been the Budget friendly Brand to look forward to.. Really Disappointed to see this happen
5/28
@varunnn_g
Bro will be missed, my Current RAM is Micron only.
6/28
@mithunonthenet
Can't wait for this AI bubble to pop. Looks like I will buying last year's flagships.
7/28
@AgarwalKarnav
Now we will just have:
A less reliable WD/SanDisk with good after sales support, orA decently reliable Samsung with pathetic after sales support.Both of these cases are not good.
8/28
@AHSANKHARBAI
Yeh gayi sasti SSD aur RAM market se
9/28
@Dheeraj43327620
Ok
10/28
@Mohd_Hassan9
11/28
@nobodybot77
12/28
@unlucky_ankit
13/28
@singh_nare60708
14/28
@mr_fulgent
AI taking hands on everywhere
15/28
@jimmy08817421
Brother any recommendations under 10-15k i need to buy for my uncle
16/28
@vkf1200
17/28
@Nareshbo49125
18/28
@Abhiee77
Okay
19/28
@Gokul__30_
Oh ok
20/28
@ChoukeManish
Ohh
21/28
@iamsky2684
ok22/28
@gaminguceyt
23/28
@TechyNisarg
Gadgets pricing
24/28
@5g_ht82672
Ai destroying everything
25/28
@palshivam_13
26/28
@FaijAlam134503
This too much wrong
27/28
@satpathy_nitesh
Ab kya krne wale h ye???
28/28
@Sidhu_Aman22
Okay veere
1/5
@7SEES_
Micron, one of the top PC RAM, DRAM, and HDD/SSD manufacturers on the planet, has officially announced that they are exiting the Crucial Consumer Business, to focus primarily on the demand for data center AI applications.
As demand rises, consumer supply is now going to enter free-fall.
Basic economics tells us that prices will skyrocket.
On top of hyper-inflated AI-Driven GPUs, owning a computer will become even more expensive.
We could seriously see discussions about "Compute Sharing" or some sort of "Compute Leasing" in the coming years.
While big tech continues to absorb and drain everything it touches from the economy to the ecosystem.
Micron Technology was one of the donors who funded the White House's East Wing demolition, and planned building of a ballroom.
https://web.archive.org/web/2025112...23/politics/ballroom-donors-white-house-trump
Top 10 Largest Shareholders:
Vanguard Group Inc (9.31%)
Blackrock Inc. (8.35%)
Capital World Investors (5.71%)
State Street Corporation (4.60%)
FMR, LLC (3.56%)
Fidelity Investments (3.73%)
JP Morgan - Chase (3.11%)
Primecap Management Company (2.64%)
Geode Capital Management, LLC (2.32%)
Capital International Investors (2.08%)
https://finance.yahoo.com/quote/MU/holders/
The executive leadership team includes:
Leadership
Sanjay Mehrotra - CEO
UC Berkley, Stanford, National Academy of Engineering, co-founder of SanDisk in 1988 and was president and CEO from 2011 until 2016. He also held management positions at Integrated Device Technology, SEEQ Technology, Intel, and Atmel. Mehrotra was appointed 2019 chairman of the Semiconductor Industry Association. He is also on the board of directors for CDW and the Semiconductor Industry Association.
April Arnzen - EVP - CPO
University of Idaho, Stanford, Boise Public Schools Foundation Member since 2015. Has been with Micron for 17 years, with no clear previous working history.
Manish Bhatia - EVP - Global Operations
MIT & MIT Sloan School of Management, Associate at McKinsey & Company, EVP WW of SanDisk from 2000-2018, EVP Silicon Operations at Western Digital.
Scott J. DeBoer - EVP - Technology and Products
Hastings College, Iowa State, has been with Micron as an EVP since 1995.
Mark Murphy - EVP - CFO
Senior Financial Analyst of Treasurer's Department for ExxonMobil, VP & eventually President of Praxair, Inc - a Linde Company, Chief Financial Officer at MEMC, CFO & EVP at Delphi, CFO at Qorvo, Inc.
Sumit Sadana - EVP - CBO
Indian Institute of Technology - Kharagpur, Stanford, VP at IBM from 1991-2004, VP & CTO at Freescale Semiconductor, Managing Principal at Sunrise Capital Management LLC, Board of Directors at Miracle Foundation, EVP at SanDisk, Member of Board of Directors at Silicon Labs.
Mike Cordano - Senior VP - Worldwide Sales
University of Colorado, National Trustee of The Boys & Girls Clubs of America, Board Of Advisors for University of Colorado Boulder - Leeds School of Business, Co-Founder & CEO of Fabrik, Inc. (acquired by HGST), EVP and eventually President at HGST (Western Digital Subsidiary), President and CPO at Western Digital, Founder and Partner at Prime Impact Capital.
Michael Ray - Senior VP - Chief Legal Officer and Corporate Secretary
Harvard College, Harvard Law School, Judicial Clerk - U.S. District Court - Central District of California, Corporate Counsel for Wynn's International, Inc., Senior VP at Western Digital from 2000-2024.
Also interesting to note, that when I went to their official website, it's "Powered by Akamai" because of course it is. @DecentReports
2/5
@PChungus69
@DecentReports got got again
3/5
@7SEES_
4/5
@that_y2k_kid
The potential beginning of the end for personal computing. It started to show when the next gen graphics cards were performing with almost equal power to their predecessors. They want to own all of the computing power and build a prison with it.
5/5
@7SEES_
Absolutely, honestly, there have been some pretty consistent diminishing returns since the RTX 3080 released. They're all primarily focusing on fake frame generation like DLSS to hide that very fact.
@7SEES_
Micron, one of the top PC RAM, DRAM, and HDD/SSD manufacturers on the planet, has officially announced that they are exiting the Crucial Consumer Business, to focus primarily on the demand for data center AI applications.
As demand rises, consumer supply is now going to enter free-fall.
Basic economics tells us that prices will skyrocket.
On top of hyper-inflated AI-Driven GPUs, owning a computer will become even more expensive.
We could seriously see discussions about "Compute Sharing" or some sort of "Compute Leasing" in the coming years.
While big tech continues to absorb and drain everything it touches from the economy to the ecosystem.
Micron Technology was one of the donors who funded the White House's East Wing demolition, and planned building of a ballroom.
https://web.archive.org/web/2025112...23/politics/ballroom-donors-white-house-trump
Top 10 Largest Shareholders:
Vanguard Group Inc (9.31%)
Blackrock Inc. (8.35%)
Capital World Investors (5.71%)
State Street Corporation (4.60%)
FMR, LLC (3.56%)
Fidelity Investments (3.73%)
JP Morgan - Chase (3.11%)
Primecap Management Company (2.64%)
Geode Capital Management, LLC (2.32%)
Capital International Investors (2.08%)
https://finance.yahoo.com/quote/MU/holders/
The executive leadership team includes:
Leadership
Sanjay Mehrotra - CEO
UC Berkley, Stanford, National Academy of Engineering, co-founder of SanDisk in 1988 and was president and CEO from 2011 until 2016. He also held management positions at Integrated Device Technology, SEEQ Technology, Intel, and Atmel. Mehrotra was appointed 2019 chairman of the Semiconductor Industry Association. He is also on the board of directors for CDW and the Semiconductor Industry Association.
April Arnzen - EVP - CPO
University of Idaho, Stanford, Boise Public Schools Foundation Member since 2015. Has been with Micron for 17 years, with no clear previous working history.
Manish Bhatia - EVP - Global Operations
MIT & MIT Sloan School of Management, Associate at McKinsey & Company, EVP WW of SanDisk from 2000-2018, EVP Silicon Operations at Western Digital.
Scott J. DeBoer - EVP - Technology and Products
Hastings College, Iowa State, has been with Micron as an EVP since 1995.
Mark Murphy - EVP - CFO
Senior Financial Analyst of Treasurer's Department for ExxonMobil, VP & eventually President of Praxair, Inc - a Linde Company, Chief Financial Officer at MEMC, CFO & EVP at Delphi, CFO at Qorvo, Inc.
Sumit Sadana - EVP - CBO
Indian Institute of Technology - Kharagpur, Stanford, VP at IBM from 1991-2004, VP & CTO at Freescale Semiconductor, Managing Principal at Sunrise Capital Management LLC, Board of Directors at Miracle Foundation, EVP at SanDisk, Member of Board of Directors at Silicon Labs.
Mike Cordano - Senior VP - Worldwide Sales
University of Colorado, National Trustee of The Boys & Girls Clubs of America, Board Of Advisors for University of Colorado Boulder - Leeds School of Business, Co-Founder & CEO of Fabrik, Inc. (acquired by HGST), EVP and eventually President at HGST (Western Digital Subsidiary), President and CPO at Western Digital, Founder and Partner at Prime Impact Capital.
Michael Ray - Senior VP - Chief Legal Officer and Corporate Secretary
Harvard College, Harvard Law School, Judicial Clerk - U.S. District Court - Central District of California, Corporate Counsel for Wynn's International, Inc., Senior VP at Western Digital from 2000-2024.
Also interesting to note, that when I went to their official website, it's "Powered by Akamai" because of course it is. @DecentReports
2/5
@PChungus69
@DecentReports got got again
3/5
@7SEES_
4/5
@that_y2k_kid
The potential beginning of the end for personal computing. It started to show when the next gen graphics cards were performing with almost equal power to their predecessors. They want to own all of the computing power and build a prison with it.
5/5
@7SEES_
Absolutely, honestly, there have been some pretty consistent diminishing returns since the RTX 3080 released. They're all primarily focusing on fake frame generation like DLSS to hide that very fact.
1/37
@tomwarren
Crucial is shutting down β because Micron wants to sell its RAM and SSDs to AI companies instead. Itβs already getting hard to build an affordable PC, and the exit of the longstanding provider of consumer memory is going to make that even more challenging Crucial is shutting down β because Micron wants to sell its RAM and SSDs to AI companies instead
2/37
@ajrgd
3/37
@tomwarren
farking hell
4/37
@LycanCooks
Maybe the silver lining will be developers becoming memory efficient again
5/37
@RealLukeDanger
I think we're about to go through a gaming regression that will force developers to do what we've been screaming for: stop using UE5 and optimize.
6/37
@ajrgd
and the other big 2: Samsung and Hynix say they're not selling to consumers either.
AI really is eating the world
7/37
@sonicshifts
8/37
@JayDook
Imagine being this short sighted while believing you (Micron) are thinking long term. Crucial was one of my favorite brands. But the eventual collapse will be glorious.
9/37
@ARomeoSierra
PC gamers should expect to be recycling older hardware for the next many many years. It will be too prohibitive to buy ddr5 and higher and GPUs will only get more expensive.
10/37
@Alexcheney_
This just opens the floodgates for manufacturers to only prioritize and sell B2B, and forgo the original consumers.
Probably see more follow suit with RAM, SSD and GPU manufacturers. Why bother selling to an individual retail consumer, it's much easier selling to 1 business who will continuously need more supply. It is more profitable in margin and time wise not going through distribution to the consumer end user.
We already have companies like Samsung opting to only focus selling to AI enterprises. Many other hardware companies will unfortunately follow.
11/37
@GetFitWithJared
I feel like the PC industry is trying harder and harder to make computers appliances again. The way prices have been rising on components the last few years, it's becoming more cost effective to buy a box from a major manufacturer unless you get really lucky with some deals
12/37
@remixedcat
13/37
@Paradox_EP
So we gonna have a company save the day?? Or a new company spun up??? Anyone? Please
14/37
@TheTobyMiller
I am so happy I upgraded to 128gb earlier this year
15/37
@HobbyBroadcastr
Glad I bought my eight BX500 drives for my project machines.
16/37
@spinturf
1980s hardware prices here we come
17/37
@FatSackStudios
If they stop the consumer line, shift towards filling enterprise orders, get $ from subsidies bc it is AI related and related to solving the shortages. I absolutely feel that this allows the selling of CURRENT STOCK which is what we would all be buying anyway at lower prices.
18/37
@sat266
Consumer memory business is challenging in terms of price and demand, this is a good move by micron considering the demand in data centres and their goal to have stable demand by being enterprise focused rather than consumer focused.
19/37
@reziorr
my two sticks will take care of the mortgage
20/37
@droidbeauty
Micron royally f*cked everything up by doing this and I think in the not so long timeframe they'll regret this when AI bubble bursts
Crucial has such great RAM and SSDs, it's a shame what's going on. It's all based on greed and artificial debt
21/37
@BasedMediaMan
@POTUS you going to just allow these AI companies to destroy the home computing market???
22/37
@srikanthsk91
The trail of destruction left in A.I's path will be incalculable.
23/37
@clevercolt64
Itβs the series Sβs fault
24/37
@DestruktorT
A trusted name, now covered in shyt. Well they can go fukk themselves.
25/37
@severdakota
26/37
@Soy_Sizzle
27/37
@PaperThiago
f
28/37
@GigaNectar
The fact that there's only ONE U.S.-based memory supplier and they're abandoning consumer products should concern more people. This is about market concentration as much as AI demand.
29/37
@RedTenRoads
Noooo, not crucial ...
30/37
@alabdullah_saad
@AskPerplexity ΩΨ΄ Ψ΅Ψ§ΩΨ±
31/37
@Omega_Element
Hope the AI bubble pops fast and these companies have major losses
32/37
@SkipPerkins
Say it ainβt so Tom
33/37
@TweetyPS3
This should be alarm bells ringing stage now if someone like Nvidia pulls out of consumer products then we are officially in crisis mode.
34/37
@LUxLO4
I seriously going to enjoy the crash of the AI bubble.
35/37
@drd_77_
Seems like we are on track for Apple to be the cheapest option
36/37
@GVeraap
And more will follow, and the ones that stays will increase the price .
37/37
@HeySoos_MX
To post tweets in this format, more info here: https://www.thecoli.com/threads/tips-and-tricks-for-posting-the-coli-megathread.984734/post-52211196
@tomwarren
Crucial is shutting down β because Micron wants to sell its RAM and SSDs to AI companies instead. Itβs already getting hard to build an affordable PC, and the exit of the longstanding provider of consumer memory is going to make that even more challenging Crucial is shutting down β because Micron wants to sell its RAM and SSDs to AI companies instead
2/37
@ajrgd
3/37
@tomwarren
farking hell
4/37
@LycanCooks
Maybe the silver lining will be developers becoming memory efficient again
5/37
@RealLukeDanger
I think we're about to go through a gaming regression that will force developers to do what we've been screaming for: stop using UE5 and optimize.
6/37
@ajrgd
and the other big 2: Samsung and Hynix say they're not selling to consumers either.
AI really is eating the world
7/37
@sonicshifts
8/37
@JayDook
Imagine being this short sighted while believing you (Micron) are thinking long term. Crucial was one of my favorite brands. But the eventual collapse will be glorious.
9/37
@ARomeoSierra
PC gamers should expect to be recycling older hardware for the next many many years. It will be too prohibitive to buy ddr5 and higher and GPUs will only get more expensive.
10/37
@Alexcheney_
This just opens the floodgates for manufacturers to only prioritize and sell B2B, and forgo the original consumers.
Probably see more follow suit with RAM, SSD and GPU manufacturers. Why bother selling to an individual retail consumer, it's much easier selling to 1 business who will continuously need more supply. It is more profitable in margin and time wise not going through distribution to the consumer end user.
We already have companies like Samsung opting to only focus selling to AI enterprises. Many other hardware companies will unfortunately follow.
11/37
@GetFitWithJared
I feel like the PC industry is trying harder and harder to make computers appliances again. The way prices have been rising on components the last few years, it's becoming more cost effective to buy a box from a major manufacturer unless you get really lucky with some deals
12/37
@remixedcat
13/37
@Paradox_EP
So we gonna have a company save the day?? Or a new company spun up??? Anyone? Please
14/37
@TheTobyMiller
I am so happy I upgraded to 128gb earlier this year
15/37
@HobbyBroadcastr
Glad I bought my eight BX500 drives for my project machines.
16/37
@spinturf
1980s hardware prices here we come
17/37
@FatSackStudios
If they stop the consumer line, shift towards filling enterprise orders, get $ from subsidies bc it is AI related and related to solving the shortages. I absolutely feel that this allows the selling of CURRENT STOCK which is what we would all be buying anyway at lower prices.
18/37
@sat266
Consumer memory business is challenging in terms of price and demand, this is a good move by micron considering the demand in data centres and their goal to have stable demand by being enterprise focused rather than consumer focused.
19/37
@reziorr
my two sticks will take care of the mortgage
20/37
@droidbeauty
Micron royally f*cked everything up by doing this and I think in the not so long timeframe they'll regret this when AI bubble bursts
Crucial has such great RAM and SSDs, it's a shame what's going on. It's all based on greed and artificial debt
21/37
@BasedMediaMan
@POTUS you going to just allow these AI companies to destroy the home computing market???
22/37
@srikanthsk91
The trail of destruction left in A.I's path will be incalculable.
23/37
@clevercolt64
Itβs the series Sβs fault
24/37
@DestruktorT
A trusted name, now covered in shyt. Well they can go fukk themselves.
25/37
@severdakota
26/37
@Soy_Sizzle
27/37
@PaperThiago
f
28/37
@GigaNectar
The fact that there's only ONE U.S.-based memory supplier and they're abandoning consumer products should concern more people. This is about market concentration as much as AI demand.
29/37
@RedTenRoads
Noooo, not crucial ...
30/37
@alabdullah_saad
@AskPerplexity ΩΨ΄ Ψ΅Ψ§ΩΨ±
31/37
@Omega_Element
Hope the AI bubble pops fast and these companies have major losses
32/37
@SkipPerkins
Say it ainβt so Tom
33/37
@TweetyPS3
This should be alarm bells ringing stage now if someone like Nvidia pulls out of consumer products then we are officially in crisis mode.
34/37
@LUxLO4
I seriously going to enjoy the crash of the AI bubble.
35/37
@drd_77_
Seems like we are on track for Apple to be the cheapest option
36/37
@GVeraap
And more will follow, and the ones that stays will increase the price .
37/37
@HeySoos_MX
To post tweets in this format, more info here: https://www.thecoli.com/threads/tips-and-tricks-for-posting-the-coli-megathread.984734/post-52211196
OneManGang
Veteran
We lost EVGA, now Crucial all directly and indirectly bc of AI
