Cupertino captured 16 percent of the global marketshare and stole the wearables crown from Fitbit, which had a much less stellar quarter. Fitbit only shipped 2.9 million devices in Q1, 36 percent less than the 4.5 million units it moved in the first quarter of 2016. Even Xiaomi sold more devices, putting the beleaguered wearables-maker in third place. Those results are consistent with Apple's latest earnings report. The company said its Watch and TV sales jumped up 31 percent year-over-year, and head honcho Tim Cook said Watch sales have nearly doubled since last year. Neil Mawston, Strategy Analytics executive director, said Apple's Watch Series 2 has been selling well "due to enhanced styling, intensive marketing and a good retail presence."
The Apple Watch outsold every other wearable last quarter
The Apple Watch outsold every other wearable last quarter



