The commercial viability of rap in its current form is clearly fading... What's next?

[KillSpray]

So it's clear, the boom days are long gone.

Kendrick is an overwhelming and surprising success and he'll likely barely touch platinum

The current crop of trap rappers that are all descendants of the "T-Pain/DJ Khaled model" of taking a high energy trap beat and mixing and matching one of roughly 8 artists over it is losing steam.

Popular club music is no longer translating on radio like it once was.

Rappers in the 35+ age group have mostly exhausted their nostalgic hold on their audiences.

The most commercially dominant artist in the game is a r&b/rap hybrid, who has bonafied song writing chops and a signature production style.

The rest of that new class who have had major label commercial releases that have been at least lukewarm successes are decidedly more emo in nature than the typical gangsta hyper masculine hip hop alpha male.

White America has lost interest in the gangsta rapper, and now has a much more palatable style of rapper being marketed directly to their aesthetic.

Major American brands are distancing themselves from the increasingly reckless and demonic drug culture dominating the music.


Rap music is in a bit of an identity crisis. What's next for the culture and black music in general?

 

[Art Barr]

Hip hop was the last savior and hope of the black community.

you can thank wack culture thief based nikkas for ruining it.
You are living and watching the last days.

Art Barr

 

[Jerz-2]

Depends on what you mean by "in its current form", it has many forms.

Personally, I think that Flo-Rida/Pitbull type of "rapping over dance club beats" is where this thing is headed for the foreseeable future.

 

[tremonthustler1]

You are living and watching the last days.

Art Barr

We're all gonna die?

We're all gonna disappear?

We're all gonna go throughed't the tables?

 

[Screwface Exchange]

So it's clear, the boom days are long gone.

Kendrick is an overwhelming and surprising success and he'll likely barely touch platinum

The current crop of trap rappers that are all descendants of the "T-Pain/DJ Khaled model" of taking a high energy trap beat and mixing and matching one of roughly 8 artists over it is losing steam.

Popular club music is no longer translating on radio like it once was.

Rappers in the 35+ age group have mostly exhausted their nostalgic hold on their audiences.

The most commercially dominant artist in the game is a r&b/rap hybrid, who has bonafied song writing chops and a signature production style.

The rest of that new class who have had major label commercial releases that have been at least lukewarm successes are decidedly more emo in nature than the typical gangsta hyper masculine hip hop alpha male.

White America has lost interest in the gangsta rapper, and now has a much more palatable style of rapper being marketed directly to their aesthetic.

Major American brands are distancing themselves from the increasingly reckless and demonic drug culture dominating the music.


Rap music is in a bit of an identity crisis. What's next for the culture and black music in general?

I think your lookin too hard in the wrong places. I think rap music is finally to creep up as the dominate form of music in all areas of the world.

Look at all the industries where Rap/Hip hop has taken over, we got Lil Jon on Celebrity apprentice helping raise money for charity, and working with Donald Trump, you think 10 yrs ago we would see this? We got a movie wit mostly white ppl and the soundtrack is inspired and produced by Jayz? Come on now, back in days this stuff wasn't possible.

We got usher and pharell on The Voice tellin these lil white boys how to sing and perform. I remember in the 80s it was either disco music at clubs or rock music. Now the whole party scene is hip hop music or EDM, and EDM is bein taken over by hip hop influence, neyo, chris brown, will i am. We got old white ppl car companies using hip hop more and more in their commercials to sell their cars. We got big tech companies merging with hip hop to sell promote and innovate their brands, Beats by Dre, HP. We all done know we already took over fashion, ask da Yankees how their hat sales are since every NY rapper was rockin em.

Shoot we got the President of the US Barak a black dude in office n having hip hop performers at his inauguration. Could you imagine back in days Ronald Reagon having Public Enemy perform during his inauguration.

If anything I think its jus proving that hip hop is here to stay and take over any and every industry.

 

[Ghostface Trillah]

So it's clear, the boom days are long gone.

Kendrick is an overwhelming and surprising success and he'll likely barely touch platinum victim of downloading, doesnt have a crossover hit single either

The current crop of trap rappers that are all descendants of the "T-Pain/DJ Khaled model" of taking a high energy trap beat and mixing and matching one of roughly 8 artists over it is losing steam. these dudes are all one the same labels or subsidiaries and have 360 deals. its cheaper and helps them all out. I charge your label 20k for the verse. we split it and flip it.

Popular club music is no longer translating on radio like it once was. you dont have major label backing you dont get on the radio period. most club bangers are too hard for radio and radio is always behind the curve anyway due to needing clearance from like 3-4 people to put something in rotation.

Rappers in the 35+ age group have mostly exhausted their nostalgic hold on their audiences. they never grew as people muchless artist, they went from setting trends to following them trying to stay relevant. If you gonna be rapping for that long you gotta evolve

The most commercially dominant artist in the game is a r&b/rap hybrid, who has bonafied song writing chops and a signature production style. 360'd. Not to take anything away from him cause he makes good music, but hes pretty much ja rule. for the nikkas on one song, for the ladys on the next

The rest of that new class who have had major label commercial releases that have been at least lukewarm successes are decidedly more emo in nature than the typical gangsta hyper masculine hip hop alpha male. 50 losing to kanye was the changing of the guard. less hard rappers and more skinny jeans wearing nikkas into their feelings

White America has lost interest in the gangsta rapper, and now has a much more palatable style of rapper being marketed directly to their aesthetic. Social media killed the gangster rapper, nikkas want to believe the 50's,rick ross',and waynes' are on a block ducking shots not instagraming their TGI Fridays dessert. Gangster rappers have to put on that front at all times, its what makes them superstars, them emo nikkas have that average dude vibe and we all know theres nothing special about average people.that vibe dont sell records, ask j.cole or joe budden

Major American brands are distancing themselves from the increasingly reckless and demonic drug culture dominating the music. outside pressure, they wouldnt have done that without it. Theyll be back trying to get a foothold in the urban community in a few months


Rap music is in a bit of an identity crisis. What's next for the culture and black music in general?you cant figure out who you are if people keep telling you what you should be. You let some old white guy in an office to you you need a joint for the ladies with (insert hot r&b artist) to get on the radio when you make trap music.Its going to end bad

 

[Rominati]

Rap is gonna continue to be the main focus. Black artists jus aint gon be making as much as the community used to back in the day. I feel there will be more "Weeknd" type characters. Strong fanbase on the net. Cult following. But we jus aint gon be puttin up them numbers anymore.


Those are for the future Mac Millers n MacMores :c00nj: