I find the whole shot taking/beef culture more "p*ssy" than what you're saying.Nah, it's p*ssy.
It's fun for me to look back on as a relic of the past, but it's kind of silly to pretend that insults on a song really effects a person's career or establishes someone as a boss in the same way that it would in years past.
It's no different than middle school conflict in my mind, manufactured too.
(And considering that rap is much less grassroots, interconnected in "the streets"/gangs/organized crime, not dependent on magazines/radio, and not dependent on regional sound, among other things, it wouldn't make sense for the things you're talking about to be as prominent today)
that was the whole point. It was never about battle rap in the first place really 
