There should be a revenue split because the labels are losing money because you can't monetize videos with music,so people don't use the music so the artist and labels would be better getting some money instead of none.It's also good promo, a lot of indie rappers have gotten a buzz by actually letting people monetize their music reviews. Also from a viewer perspective it's like watching the News and they say "Trump just declared war on Iran" but we can't play the speech because we'll lose ad revenue"
The labels are still operating on an old model where they treat music like it has to be guarded at all costs. In reality, letting creators play short clips—20 seconds or something—would help everyone. The creator keeps their monetization, the label gets exposure, and the artist gains listeners.
Right now if a podcast or YouTuber plays a song while discussing it, the video gets demonetized. So what happens? Creators just stop playing the music altogether. That means the label and the artist make nothing.
Meanwhile those same clips are free promotion. A lot of indie artists actually allow their music to be monetized in reviews because they understand exposure converts to streams. If I hear a song on a podcast and like it, I’m going straight to Spotify and adding it to my playlist
But the industry has always been slow to adapt. Instead of adjusting to how people actually discover music now, they’d rather protect the old system even if it means losing potential fans.
