That's what sucks about Cena & Sheamus. When you are given that specific level, it's almost impossible for you to lose. I don't have a problem with Cena using it, because he stresses in his promos a lot about being to overcome. Sheamus on the other hand, he was given it way too quickly. He has been in the E main roster since 2009?
Not to mention if your going to be a face, with a superhero gimmick. You need a villain, a really good villain. Hollywood Hulk Hogan, if he was in his prime, would be a excellent compliment to Cena. Cena would represent the current version, while Hogan would represent his vision, a more unsafe environment where the strong survive.
Orton, he really isn't main even level heelry. He is smug, cocky, confidence but he finds himself always struggling to carry a story. He is very high upper card, but for me he never is that man. Now on the other hand, a person who made a great heel for me was Batista. Maybe his ring work was not the best, but he could commit grand fukkery as a heel.
As for Sheamus, he needs to just go heel. His face push always feels forced, and it's not his irish background that is causing it. Its just his whole feel seems he needs to be roughhouse. Big Show shows easily why he can be a face, because he knows how to have that Teddy Bear feeling.
For Bryan right now, even though I stans for him, I do think it's time for him to shave the beard down. Time to embrace the dark submission arts. Embrace this mindset of a Ankle Lock when Kurt Angle was at the top. One he locks it in, your fukked, end of story. Teach the story to the crowd, is that the last place you want Bryan is on the ground. Have him go off, and nearly straggle a Shield member to death; gasping for air, while the refs try to break it up.
even when King Cena ain't even on the scene
