At what that dude said in the video, talk about being a full blown retard.After '99, the hip-hop bar was significantly lowered in favor of the labels pushin' inferior goods in a market that was in high demand for hip-hop.
After the industry started oversaturating the market with watered down surfeit goods, wack rappers with a gimmick, it didn't matter if they had longevity 'cause it would be easier to prevent legacies in hip-hop that would threaten the labels.