I understand the concern but I'm leaning toward this being a better thing than a bad thing. I say better rather than good cuz while the stereotype/risk of kids going to actual 40s is still there, it's promosting a healthy first and foremost. There's products already in convenience stores that suggest harmful lifestyles and are sugary, etc, causimg a harm on kids life right then and there. I see this in the store by my place all the time
Killer Mike is supposed to make this a real product for sale

Killer Mike is supposed to make this a real product for sale