It was special, but we were not spoiled. I get this thrill every year when my Raiders play football--and my Raiders haven't played well since the early 2000's.
Pay attention, folks, and listen to how the scene is constructed--it's just like a movie.
The problem today is that the people don't believe anymore. We have "entertainers" now, we don't have heroes (and villains). Heroes and villains don't mug for their record label, or their company, or their wrestling promotion.
Heroes and villains fight for a prize, and that prize must be worthy.
Listen to how JR speaks for the outraged fan? Listen to his outrage!
Listen to how the Rock serves as a counterpoint to JR. It's a perfect harmony: JR is our narrator and he is for the fan and the Rock is our villain.
Austin is our hero.
And the Corporation got the frell out of the way so that the Rock could make the fans believe.
Competent writers (or bookers) could reproduce some of this. They have to start with the basic rules of narration: create heroes, villains, and a prize worth fighting over.