THIS IS HOW THE 4 GOATS OF THE 90'S

[nineteeneightysix]

Contributed to the perceived decline of hip hop...

1) 2Pac - By pioneering that "keepin it real" movement, Pac pretty much destroyed any lane for "fantasy/abstract" rappers...Basically, all the rappers whose lyrics don't really make sense but sound dope (ATCQ and such) were pushed to the side, and dudes who popped the most guns got all the shine...

Basically, that "keepin it real" movement took away some of the dope variety of hip hop in the mainstream media...

2) Biggie - Dude was a pioneer of that shiny suit era...The overt materialism destroyed any lane left for socially conscious MC's in the mainstream media...

For very long time, rappers had no choice but to make shiny videos promoting excessive materialism to have a chance at success...

Biggie pretty much paved the way for commercial hip hop in the mainstream, and when I say commercial, I mean rappers were essentially advertisers for name brands companies...

I am not talking about rappers mentioning a brand in their rhymes, I am talking about rappers making actually jingles and commercials for brand name companies...

The sad thing is, rappers made these companies rich without even proper compensation...

3) Nas - Pac dies, Biggie dies, and there is a big void ready to be filled, and what does Nas do? Nothing significant...He doesn't establish himself as that dude in the mainstream...Even though the majority of the hip hop community was waiting on Nas to explode, the dude never did...He just sat back, and released mediocre album after mediocre album (I am excluding Illmatic, IWW and half of I am)...

Nas was the closest to Pac in terms of balance between ignorance, social consciousness, and militant consciousness, but dude simply lack the charisma to take over that lane in the mainstream media...

As a result, social consciousness hip hop lost its lane in the mainstream media...

4) Jay Z - because Nas was too impotent to take control, Jay Z cam along and took hip hop further into a materialist art form...

Basically, Jay Z destroyed the artistry of hip hop...Instead of being and art form that might or might not make you rich, Hip Hop became a get rich quick scheme...

Jay Z pioneered that "I am not a rapper, I am a hustler" movement where hip hop is just a quick hustle to move onto more lucrative ventures...

The reason the 90's had such good variety of talented rappers is because, all the top rappers of the 90's were students of the game, they studied the skills of rappers who came before them, and then developed their own style from that...

Now, the average rapper is more concerned with how to use whatever fame or fortune they attain being a rapper, to make more money doing other businesses...

Hip Hop has essentially become a job with different levels of pay grades, instead of being an artistic endeavor...

 

[28 Gramz]

Except for Nas, you made some good points. But the good these nikkas did far outweigh the negatives, it ain't their fault the young nikkas was too lazy to push rap in a new direction

 

[Mac Casper]

Except for Nas, you made some good points. But the good these nikkas did far outweigh the negatives, it ain't their fault the young nikkas was too lazy to push rap in a new direction

that's why they dead

 

[zerozero]

good overview. I mostly agree

 

[cleanface coney]

damn my nikka good shyt

i think you giving biggie a lil too much credit tho

run dmc and other nikkas been promoting shyt in they raps

 

[BeanMan]

 

[KplusK]

but without all 4 of them we wouldnt have alot of the great music that they put out and its not their fault if people wanna copy their style instead of staying in their own lane or even trying to create a lane for themselves.

 

[No1]

I disagree mainly because these guys were not the primary influences of the South. The Master Ps of the world were happening at and before Jay, DMX and Ja. The game was changing regardless of them. Pac's most successful records were his ignorant shyt while he was alive. Nas could've, maybe changed the game, but the shift towards the South and a more generic form up hip hop was already happening in the late 90s and up to the early 2000s. If anything, Hip Hop has shown that the people in the game at any given time are the product of trends as opposed to leaders of trends. Even the greats.

 

[Art Barr]

Lol,...
At you thinking those four are anywhere near the goat.



Art Barr

 

[feelosofer]

Contributed to the perceived decline of hip hop...

1) 2Pac - By pioneering that "keepin it real" movement, Pac pretty much destroyed any lane for "fantasy/abstract" rappers...Basically, all the rappers whose lyrics don't really make sense but sound dope (ATCQ and such) were pushed to the side, and dudes who popped the most guns got all the shine...

Basically, that "keepin it real" movement took away some of the dope variety of hip hop in the mainstream media...

Hip was going in this direction before Pac became a superstar, even well known abtsctract rappers were changing their tone by the mid 90's, I think was a natural progression of the genre, especially with the rise of gangsta rap, in fact I blame Death Row for distorting 2Pacs original message, imo, moreso than 2Pac, but I will agree with the over problem with 'Keeping it Real'

2) Biggie - Dude was a pioneer of that shiny suit era...The overt materialism destroyed any lane left for socially conscious MC's in the mainstream media...

For very long time, rappers had no choice but to make shiny videos promoting excessive materialism to have a chance at success...

Biggie pretty much paved the way for commercial hip hop in the mainstream, and when I say commercial, I mean rappers were essentially advertisers for name brands companies...

I am not talking about rappers mentioning a brand in their rhymes, I am talking about rappers making actually jingles and commercials for brand name companies...

The sad thing is, rappers made these companies rich without even proper compensation...

Again the commercial popularity of hip hop was going to lead to the increase in branding, remember when Rahzel and them were doing Sprite commercials and that was 94-95. Or even the burgeoning popularity of Tommy Hilfigers and Tims that have been indirectly promoted by rappers since the mid-80's. I would disagree with BIG being the face of that though Puff was an apt businessman.

3) Nas - Pac dies, Biggie dies, and there is a big void ready to be filled, and what does Nas do? Nothing significant...He doesn't establish himself as that dude in the mainstream...Even though the majority of the hip hop community was waiting on Nas to explode, the dude never did...He just sat back, and released mediocre album after mediocre album (I am excluding Illmatic, IWW and half of I am)...

Nas was the closest to Pac in terms of balance between ignorance, social consciousness, and militant consciousness, but dude simply lack the charisma to take over that lane in the mainstream media...

As a result, social consciousness hip hop lost its lane in the mainstream media...

Not true, Nas gave consious rap a viability it hasn't had in years and those three albums were commercially successful. Though I will give Nas some flak for playing both sides of the fence in that period. But again people were going to get tired of what was perceived as 'preachyness' in hip-hop. Look what happened to KRS in that time period.

4) Jay Z - because Nas was too impotent to take control, Jay Z cam along and took hip hop further into a materialist art form...

Basically, Jay Z destroyed the artistry of hip hop...Instead of being and art form that might or might not make you rich, Hip Hop became a get rich quick scheme...

Jay Z pioneered that "I am not a rapper, I am a hustler" movement where hip hop is just a quick hustle to move onto more lucrative ventures...

The reason the 90's had such good variety of talented rappers is because, all the top rappers of the 90's were students of the game, they studied the skills of rappers who came before them, and then developed their own style from that...

Now, the average rapper is more concerned with how to use whatever fame or fortune they attain being a rapper, to make more money doing other businesses...

Hip Hop has essentially become a job with different levels of pay grades, instead of being an artistic endeavor...

No by the time Jay blew up, this business model was in full swing. Jay just knew the rules to the game batter than most rappers. Despite that Jay-Z was a great artist in his own right and if anything used the Diddy model to blow up commercially while he and Dame modeled it to their needs. Despite this Jay also brought on a lot of acts for him mold under his umbrella though they were unable to conform to his established standards (Dipset, Beans, Memphis Bleek etc.) In fact I would argue that Jay-Z made big strides to making hip-hop the force it is in pop culture, though I will agree that the downsides are valid, so are the advantages.

 

[Vagina Thief]

 

[BlackZilla]

Lol,...
At you thinking those four are anywhere near the goat.



Art Barr

Well, he did say of the 90s...who do you think were the GOATs of the 90s?

Not clowning or anything, just asking....

 

[VBM]

Well, he did say of the 90s...who do you think were the GOATs of the 90s?

Not clowning or anything, just asking....

 

[Art Barr]

Well, he did say of the 90s...who do you think were the GOATs of the 90s?

Not clowning or anything, just asking....

it is only one goat, period.

Thread should be how four sellout ass nikka, using four bullshyt models ruined the rap game.
In conjunction with the MCA, sony/columbia, defjam and interscope sales model.



Art Barr

 

[Harry B]

Ice Cube, A Tribe Called Quest, Outkast, Gangstarr, Kool G Rap (even Mobb Deep) >>> Jay & Nas in the 90s. Both had 1 classic, and 2 to 4 additional nice albums. But these other dudes mentioned had classics..Nas and Jays 1st albums might be better than all their albums but other than that, no contest.