I place more blame on Diddy than Big for the fa.ggot ass shiny suit movement. Big was respected for the hardcore jams (Ready To Die) and Diddy's talentless ass rode his coattails and single-handedly (well Mase was with him too) turned hip-hop materialistic with "No Way Out". That album and Diddy's success in general definitively proved that skills, dope beats, lyrical content and musical quality were no longer essential to succeeding in hip-hop. He opened a lot of doors for talentless people (No Limit and the like) to succeed. There's no way Diddy, Silk The Shocker and Master P would have gotten anywhere in 93-96.
The subject matter on "Life After Death" although watered down from RTD, wasn't really all that vapid/self-indulgent and I don't think Big ever wore a shiny suit (died before Puffy could put him in one). Before he died, he was on his way to selling out per Diddy's instructions but it was Puffy himself and his gratuitous sampling, garbage rhymes and lyrical vapidness that forced cats to don the shiny suit and dumb themselves down.
Otherwise, good thread. Way on point.