This is what XXL now pushes onto their platforms

Michael's Black Son

Blanket Jackson
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New York City & Neverland Ranch
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Amo Husserl

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Pointin' the finger at the wrong people.
The industry, and rappers and producers playing politics killed NY's relevance in hip-hop.
NY rappers taking bad deals, going pop, and moving into acting and not bringing up a new generation allowed the labels to step in.
When the labels stepped in after figuring out how to profit off hip-hop, they lowered the bar.
It wasn't that Southern hip-hop killed hip-hop, the rise of Southern hip-hop coincided with a lower bar for lyrics and hip-hop authenticity in the industry.

After '99, the hip-hop bar was significantly lowered in favor of the labels pushin' inferior goods in a market that was in high demand for hip-hop.
After the industry started oversaturating the market with watered down surfeit goods, wack rappers with a gimmick, it didn't matter if they had longevity 'cause it would be easier to prevent legacies in hip-hop that would threaten the labels.


The rise of the south coincided with the industry establishing a monopoly in hip-hop.
 

Marlo Barksdale

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Tha M
It's bad out here. Half of them couldn't even catch the beat.

This absolutely terrible. XXL goes out of their way to pick the wackest unknown rappers who don’t care. Shame because YTB Fatt is one of my favorite new artists.

And why Gelo of all people rapping gangsta :what: .

Again, this is the worst era of Black music and entertainment ever
 

Yaboysix

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Shyt so Bad I won't click play for the ....idk how many timed year in a row...Last time I attempted to listen to an XXL cypher 21 Savage nem was on there ...

Lucky my ears are still pure from the Garbage they been trying to push ...I ain't been hearing NONE of them nobodies... If it's meant for me to hear them, I'll hear them in the wild
 

King Harlem

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You know what, I'm looking through the old XXL Freshman lists and every year I always think they are trash, but more than half of them end up having some type of success. Some years like 2016, they damn near hit on every Freshman.
 
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