Believe it or not, training regular folks isn't so much "training" as babysitting and cheerleading. Elite athletes take the most work as well as physique guys cause you have to dial in progressive overload on lifts, dietary restrictions, macronitrients and micronutrients, and analyze everything from rep ranges to how deep a client squats ass to grass.
For normal folks, many of them are simply 30 minutes of activity and a 200 calorie deficit from having dramatic changes that they are pleased with. What they don't have is motivation and discipline. As a pt, they end up being as much a therapist as they are a trainer, as you listen to clients woes about work-life balance, and simply encourage them to push themselves a little bit more. The average personal trainer is an ear to listen to a client and simply make exercise or training(two different things) more enjoyable.