This gotta be corniest generation of all time.
Like they just wanna be cool so bad.
Remember being handsome is supposed to translate to smashing pretty girls, being cool is suposed to translate to smashing pretty girls and having access to cool enjoyable things that regular people don't have access to.
These brehs are concerned with being perceived as "cool" purely for perceptions' sake.
Think of it like hanging with a guy who is genuinely giving and fun to be around all the time(regardless who's there) vs the guy who starts doing the "drinks on me" "tequila shots for the whole table" routine when there's girls around.
One is genuine, the other a complete cornball.