AEW plans to offer a real alternative to WWE programming. One of the major criticisms about WWE has been their scripted promos. Cody claimed that "you might not see one scripted promo" on their television.
"When it comes to promos, if we invested you, we already know your voice," Cody said. "We just want to put the voice out there for more people to hear. There's great coaches we have, great collaborators. Guys like Jim Ross, guys like Billy Gunn, a bunch of guys I can't name. We have these great collaborators, plus all of us who want to make this work. Collaboration yes, micromanagement no, scripted no, that's the best