GKMC was from a different eraAgree to disagree. My favorite Durk song is Homebody and if it couldn't be searched online as a single I would not look forward to the prospect of sifting through his projects to find it. That's a quality control issue. The problem here isn't people not listening to entire albums, it's that nikkas entire albums just be 15 tracks slapped together and less than a quarter of the songs be actually good so it's better on your ears to just yank off the 3 decent tracks and leave the rest in the garbage. On the opposite end if the spectrum GKMC has stayed on the charts longer than any project in Hip-hop history (b b but the industry!), because it can be enjoyed as a cohesive full concept album as well as in single song portions.
I mean you mentioned earlier how nikkas on here can recite the whole tracklist of Nastradamus off memory (as if that's a bad thing) . I'm not a Nas fan but if people think of it in that way then spinning one song off it can up the spins off of other tracks naturally. That's a net positive
Why did he last album fall completely off the tracks? Was it bad quality or was it the simple fact that people are listening to single songs like @ISO and nothing from that album gained traction