Tory Lanez's consistency has enabled him to rise into one of music's most exciting young stars. His remix of Drake's "Controlla," his own "Luv," and high-profile cameos with the likes of Meek Mill ("Litty"), Ty Dolla $ign ("Droptop in the Rain"), Trina ("Damn"), and Busta Rhymes and Vybz Kartel ("Girlfriend") have the 25-year-old excelling in all areas: the streets, clubs, radio, social media and streaming. His latest video, the police brutality-tackling "Shooters," has already surpassed over 11 million views in less than a month.
Tory is well aware of his position and plans to capitalize on it by releasing another LP, Memories Don't Die. And while in Brooklyn recently visiting Yo Gotti on the set of "Juice," he divulged one of his most prized possessions from the project.
"This is REVOLT, I'm just going to say it. I️ got a lot of features on this project. People you wanted me to work with for awhile. One of my favorite features on the whole project is the song I️ did with 50. I️ did a song with 50 Cent. First of all, that's the most craziest thing because that's like a role model for me. So, I️ got a record with him and basically the whole song is like a story. It's a crazy story the way it starts from the top to the end. The whole story connects. It's very crazy. 50 kinda narrates and curates the whole vibe of it. But what's so dope about it, it's just like the plateaus and pockets of flows and things that I'm able to tap into now, it's like I'm back in my bag—not even in my bag, I'm back on my ice skates and I'm just skating through shyt. A lot of times nikkas can't do that. Sometimes you get a block and your skates get chipped. I'm back on my ice skates and I'm gliding."
Lanez also promised that he harnessed his full Jedi powers in the studio and has heard the whispers about his improvement.
"I️ feel the same," Lanez said. "Especially with the newer music. With a lot of things that's going on now, just opposed to the other stuff that used to be out, I'm reaching certain places with my artistry music-wise that I've never reached before. I'm also reaching plateaus that I used to reach that I️ couldn't reach for a long time. It's weird. As an artist, sometimes that happens to you where you start to write music and there's a certain way you used to write music before, but because you elevated, you can't get that formula anymore. And you'll never be blessed back with that formula again because it comes with the time. But for me, I️ was able to elevate and still connect and tap back into that time and that's what Memories Don't Die is for. I️ can't even believe the places that I'm at musically with the rhymes and the things I'm saying, even the topics."
Fif might have the Def Jam Deal now but Banks was talking about HH4, it’s already done and cleared. He was going to put it on all streaming services but didn’t make the deadline.
