He knows his audience very well. Like somebody else told me in that thread of him being the third highest earning entertainer of last year, he's still writing everything he produces.
I think buying this would give him more leverage and opportunities to give to new/rising/overlooked black directors/writers/actors like he's kinda been doing on the actor side.
While I don't fukk with the Madea shyt at all - I completely understand the target audience (my grandma/aunt and their friends, occasionally my mom or uncle) But mainly religious, black women and he's admitted to knowing his audience, and pandering to them.
Which I'm not entirely mad at. It's an underserved market, as he's proven and he does it pretty well. His content outside of their ranges from good to what the absolute fukk, but he's definitely talented and lowkey the best option for this network since, hate him all you want for crossdressing, he has NEVER changed his content up to be more palatable for white people
Let my grandma and her circle eat
He's almost far more likely to bring back 106&Park/Rap City/etc. He's not dumb
