
Ubisoft Says Microtransactions 'Make the Player Experience More Fun'
Ubisoft claims that microtransactions can be a positive experience for gamers, as they 'make the player experience more fun' in multiple ways.

Now, Ubisoft has revealed part of the reason why it continues to add microtransactions to premium games in its most recent annual financial report (spotted by GamesRadar). According to Ubisoft CEO Yves Guillemot, microtransactions "make the player experience more fun" because players can "personalize their avatars or progress more quickly." The CEO also stressed that microtransactions are “always optional,” indicating that gamers who don't like them can just ignore them.
I hate watching these developers artificially inflate the grind of their games to make their microtransactions more tempting. There's nothing "fun" about this shyt in paid titles. Ubisoft does that in their Assassins Creed games, but nobody's worse about this than 2K Sports.
I don't love watching game prices rise to $70/80, but I'll take it over this microtransaction slop.