Ladies and gentlemen, the numbers are in for UFC 232 and they explain exactly why the UFC was willing to pick up shop and move to Los Angeles on a week’s notice to keep Jon Jones on the card. According to the very reliable Wrestling Observer Newsletter, the card headlined by Jones vs. Gustafsson 2 and Cris Cyborg vs. Amanda Nunes pulled in 700,000 buys.
We think these numbers explain a lot as to how flexible the UFC is with their fighters. Be T-Wood, draw sub-200k numbers, and you’ll find the organization threatening to set up an interim title belt for Kamaru Usman to fight for. Be Jon Jones, have projections of 700k buys, and the organization will literally flip the script on an entire event to keep you on the pay-per-view.