We're far, far past the point where the music actually has to be good or at least acceptable (good example of 'acceptable' DJ Khaled feat Beyoncé and Jay-Z - Shining, an acceptable record that gets play because of the big names).
Now it's about social media and big names. The music, that shyt is a super after thought. Just repeat some dumb slogan or hashtag a trillion times or date the right chick or say outlandish shyt and make threats you'll never, ever have to actually execute and just make sure people talk about shyt. Shoot some video without a story, with a group behind you and act hard and people will believe the nonsense you sell.
2003-2006 50 would've N E V E R released crap like this, but it's 2018.