Under Armour apologizes for shirt offensive to military

mrken12

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http://www.washingtonpost.com/blogs...specting-military-over-band-of-ballers-shirt/


If there’s one thing a growing American sports-apparel brand wants to avoid, it’s being labeled disrespectful to the military. In fact, that’s pretty much what every growing American brand likely wants to avoid and, actually, almost all Americans in general in our post-9/11 world.

Unfortunately for Under Armour, many are labeling the Baltimore-based brand just that after it released what its calling the “Band of Ballers” T-shirt.

The pun isn’t what’s upsetting people, but the design that appears to be based on the iconic image of a group of servicemen raising the U.S. flag on Iwo Jima during World War II. An Associated Press photograph of the event was the inspiration for the U.S. Marine Corps War Memorial in Arlington, Va.

On Friday, Under Armour’s Facebook page became overwhelmed with complaints.

In the comments of a post about Premier League soccer, the topic of discussion became the shirt.

“Your marketing and design team made a mistake and used very poor judgement,” Facebook user Jamie Proffitt wrote. “Man-up and remove the ‘Band of Ballers’ scene from your merchandise.”

Proffitt’s comment received 59 likes within an hour.

The comments in response to a post about Golden State Warriors star Stephen Curry also went off topic.

“This is a memorial. With the names of the fallen. Not some group of ‘ballers’ putting up a basketball hoop,” Facebook user Brett Duffus wrote. “I will never even think of buying an under armor product again… #boycottunderarmor.”

His comment, which was posted early Friday morning had more than 245 likes by mid-morning.

The company is also facing a barrage of complaints on Twitter, as well.

There are hundreds of other examples, and Under Armour may have gotten the hint.

While the company did not remove the product from its Web site entirely, by mid-morning on Friday the image of the T-shirt that would usually accompany its description in UA’s online store had been removed. The product was also labeled “sold out.”
 

Sonic Boom of the South

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Rosenbreg's, Rosenberg's...1825, Tulane
aint nothing offensive bout that shirt

but them basketball gear wearing dudes be looking corny as fukk



ole bum nikka never won a game of 21 in his life wearing an arm sleeve, and a "Ball is life" shirt- like he got a scholarship to play for Duke or some shyt
 

Another Man

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aint nothing offensive bout that shirt

but them basketball gear wearing dudes be looking corny as fukk



ole bum nikka never won a game of 21 in his life wearing an arm sleeve, and a "Ball is life" shirt- like he got a scholarship to play for Duke or some shyt
You're a bytch ass nikka but you're on point with this. It's always those enthusiasts, and not actual ballers that be the most extra'd out over it. Same thing goes with MMA too, dudes stay wearing all the gear, talk about nothing but fighting but don't even train :mjlol:
 

Sonic Boom of the South

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You're a bytch ass nikka but you're on point with this. It's always those enthusiasts, and not actual ballers that be the most extra'd out over it. Same thing goes with MMA too, dudes stay wearing all the gear, talk about nothing but fighting but don't even train :mjlol:
 

RAX 010

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I'm a black Vet I'm not offended...
What I noticed was a cac out Native c00n I served with on my fb crying about "I'll never support UA again... I'm like :camby: wit your republican 1/64 native fake outrage azz...smh
 
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