Under Armour stock down 65% since Kevin Durant joined the Warriors...

[dora_da_destroyer]

they're losing teens, which is worrisome http://www.businessinsider.com/under-armour-not-cool-teens-survey-says-2017-10

i still see plenty of their performance gear in rotation at the gym and when jogging so it's their "casual consumer" segment that needs help

 

[KOBE]

Curry's stock took a hit with Durant joining his team, but I'm sure the beta don't mind. He doesn't care about being the best player on the team while winning championships, might not matter to him but it's hurting his pockets for sure.