Volkswagen CEO Says Apple Can Mount Major Challenge With Auto Push

[DEAD7]

Volkswagen CEO Says Apple Can Mount Major Challenge With Auto Push


Volkswagen AG Chief Executive Officer Herbert Diess said cash-rich technology giants invading the auto industry pose a much bigger challenge for the German manufacturer than traditional rivals like Toyota Motor. From a report:

"We look forward to new competitors who will certainly accelerate the change in our industry and bring in new skills," Diess said in a LinkedIn post when asked about reports that Apple is developing a self-driving car. "The unbelievable valuation and the practically unlimited access to resources instill a lot of respect in us." [...] Diess mapped out a plan during an internal meeting last week to pit VW's huge Wolfsburg plant against Tesla's factory that's under construction outside Berlin. The electric-car maker's new site in Gruenheide is bound to stoke competition for engineers, workers and customers on VW's home turf. "I've said it before: the most valuable company in the world will again be a mobility company," Diess said. "It could be Tesla, Apple or Volkswagen."

 

[DEAD7]

A lot of Dems aren't going to like this.

 

[Domingo Halliburton]

Thought apple gave up on this a couple years ago. They have so much money i dont know why they don't buy something.

 

[BigMoneyGrip]

A lot of Dems aren't going to like this.

You worrying about Apple getting into the automatics industry? Let them stick to gadgets

Tesla started out as an automobile company.. Only thing VW have to worry about is Tesla as with most other Car manufacturers

 

[BigMoneyGrip]

Thought apple gave up on this a couple years ago. They have so much money i dont know why they don't buy something.

The better bet for Apple is just to buy a car manufacturer that’s not profitable like Nissan and just go with it from there but to start from scratch and the ground up is a no Bruno

 

[ADevilYouKhow]

The better bet for Apple is just to buy a car manufacturer that’s not profitable like Nissan and just go with it from there but to start from scratch and the ground up is a no Bruno

exactly

 

[Kyle C. Barker]

Money or not, they have a ton of ground to cover since thier competitors are sitting on years of research and development.

Then of course you have Tesla pushing driving data from over a million cars for several years now. All of that data is being pumped into thier machine/deep learning neural networks. Getting that sort of data for competitive self driving takes years no matter what your wallet looks like.

The one thing apple has going for itself is brand loyalty so if they do a halfway descent job a branch of consumers will give them a shot out of the gate.

 

[nyknick]

We're finally going to have a car company that has courage

100k car ... tires not included

 

[Kyle C. Barker]

We're finally going to have a car company that has courage

100k car ... tires not included

Car chargers from other manufacturers will be incompatible

Oh! And every new model will force you to update the car charger

 

[NZA]

You worrying about Apple getting into the automatics industry? Let them stick to gadgets

Tesla started out as an automobile company.. Only thing VW have to worry about is Tesla as with most other Car manufacturers

toyota might beat VW to market with a solid state battery. that would be a game changer

 

[☑︎#VoteDemocrat]

sounds like a trap

 

[dora_da_destroyer]

We're finally going to have a car company that has courage

100k car ... tires not included

Apple car play bought to be another subscription

That Beats audio upgrade package bought to hit for $5000

 

[The_Sheff]

Just what people need, a car that will get worse and worse as Apple pushes out mandatory "updates".

 

[dora_da_destroyer]

When they start draining your battery because you’ve kept your car for five years and won’t buy the new model