Even if Walmart is only doing it out of their own self interest, also using it as an opportunity to promote their Great Value brand, it's about time someone with power said something.
www.reuters.com
/cloudfront-us-east-2.images.arcpublishing.com/reuters/IPMARFTFHBIVFP3EIHKE42H4LQ.jpg)
Walmart pushes back as major product suppliers ask for higher prices
Walmart Inc is warning major packaged goods makers that it can no longer stomach their price hikes, pitching its own private-label products to shoppers as less-expensive alternatives to suppliers' name-brand goods.

NEW YORK, Feb 10 (Reuters) - Walmart Inc (WMT.N) is warning major packaged goods makers that it can no longer stomach their price hikes, pitching its own private-label products to shoppers as less-expensive alternatives to suppliers' name-brand goods.
But now with the cost of cardboard cases declining by 40-50%, the cost of transportation falling by 25-30% and the cost of raw materials declining significantly, "retailers like Walmart will say 'hey you already had three rounds of price hikes last year, why are you giving us another?'" said Burt Flickinger, managing director at retail consulting firm Strategic Resource Group