What caused Plies & t-pain music to decline in the 2010s

Big Simpin Losing Cheese

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In the Mid 2000s-early 2010s T pain was the go to for hooks guy & Plies was putting out 4-5 radio hits during that time but as the 2010s came around they disappeared what happened
 
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T-Pain has so much money, he doesn't have the drive anymore. Also, he's to "nice" for the industry bullshyt. Plies is regional and doesn't have universal appeal for any label to invest in promotion outside of S/SE US.

Jay Z sorta quasi-semi blackballed T-Pain too... White culture made a meme of him and typecast him. T-Pain has a lot of performance talent. I see him branching out of music and into film if he pushes himself. Breh is naturally talented.
 

tremonthustler1

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Hip Hop just moved on.


T-Pain probably would have done better to drop the autotune at a certain point and just sing/rap normally. He actually CAN sing without it.

T-Pain got caught up in label issues (once Akon was done giving a shyt about Konvict Muzik everyone on it suffered for it-- even Lady Gaga). His music never really fell off though, but when you fall back the way he did, hip-hop fans move on to the next wave of hook makers.
 

Marlo Barksdale

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T-Pain was cool in 2006 because autotune was "new" in hip-hop at the time. What he did was special. But once everybody started getting the plug in, nobody needed him anymore. Artists like Roscoe Dash, Lil Wayne, Lil Durk & Kanye showed that literally anybody could use it.

Same reason you never hear songs feature actual R&B singers to do hooks. The artists can do it themselves and save money.

Nearly every T-Pain and Akon feature was actually a reference tracks shopped around the industry with their hook already on it. That's why it's multiple artists rapping on the songs they were on the hook (Shawty, I Wanna F**k You, etc). They became cookie-cutter.

He's some early versions of songs that were released by other artists.





Plies fell victim to the exact same cookie cutter formula of women songs with a singer on the hook.

He used that formula so much that for his 3rd album he signed his own singer (Chris J) in order to the hooks.



Problem was people had gotten tired of it. And the next single "Want It Need It" featured Ashanti, who was also in a similar creative rut.

Keep in mind that Plies released his first 3 albums within 14 months. The debut was released August 2007. The 2nd album was released in June 2008 and he released the 3rd album six months later in December 2008. They struck while the iron was hot, but it made his formula too obvious.

He waited and dropped his 4th album in June of 2010 and it was pretty much over besides "Becky" and some his features like Wasted with Gucci Mane & Lost My Mind with Jeezy.

The promo song for the album was yet another girl song, "Medicine" with Keri Hilson and it went absolutely nowhere because it was the same song he always released. They didn't even put it on the album.


So basically they played themselves out and people got tired of them. Plies was able to get back poppin as an IG personality. T-Pain never recovered as an artist. Both of their runs get neglected.
 
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DropTopDoc

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Kind of echoing what everyone else said it was some issues here and there but it was a run, then their time was over, plies keeps himself in the public eye with another single here and there plus his shyt talking on the gram, t pain does things here and there I’m assuming in the background he had a video of him showing his house and cars off being extra af drinking his pop, and he was on fuse cooking with his momma


 
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