What was Jay Z thinking when he started Roc La Familia?

[The Coochie Assassin]

I know the reggaeton scene was poppin in the mid 00s but the dudes he was signing was

Aztek was and a fraud

Tru Life was real in the streets but wasn't gonna blow up

I forget the rest of them, I think NORE dropped a reggaeton album with bad Spanish

 

[boskey]

Same thing he was thinking when he recorded this song...

 

[The Coochie Assassin]

Same thing he was thinking when he recorded this song...

 

[atlbound]

well Nas was getting alot of rican/latino/hispanic support with Fat Joe and having Pun's mural in his videos. I think this was a business move on Jays part to capture that audience before it was too late.

 

[No1]

He tried to deflect blame for that on Power 105, but said "I'm not throwing anyone under the bus for that ...I'll carry that."

 

[mortuus est]

Same thing he was thinking when he recorded this song...

haha first time hearing angie's music, i heard she had loads of ghostwriters too

 

[Bender Rodriguez]

Just like every other phase in hip hop, people want to capitalize on anything and everything