What's the marketing angle with these Interracial commercials?

jadillac

jadillac

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First off, I got no problem with it. :hubie:

But I don't understand the angle, marketing-wise. There's several of them now. Just saw a new Domino's Pizza commercial with a black man, white wife and mixed kids.

We all know the racist yts get butthurt, which is funny, but I don't know what it does for black customers either.

It's not like interracial relationships are taking over on a major level, so what's the purpose of these ads?
 
Dr. Acula

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I have the answer but some people may feel some way about it.

After the various protests and rising racial tensions during the 2010s, companies realize they have a possible liability in public relations in possibly having the appearance of not being racially sensitive enough. Especially, when you had major organizations like the NFL starting to see an impact on their business from it. So, companies at least when it comes to symbolic and more surface-level things, have gone above and beyond to show their "progressive" and "enlightened" understanding of these "trying times" and have made sure that in every area possible, they push what they perceive as progressive racial images in their products. Interracial relationships are a way to show that. The unsaid statement by them is to say "This isn't the 1960's anymore where it was a scandal for a white man and black woman to kiss on Star Trek. Hell, we will give you a white man and a black non-gendered, but really a man who looks like a woman, person kissing!". In their minds, this precludes them from ever being accused of being racist. Of course, this is all meaningless symbolism and as a result, you get to see contradictory bullshyt like Nike hiring Kaepernick to do an ad for them that hits all the "racially conscious" buttons for the dumb public, but under the table, they are funding racist right-wing politicians.

This is also why you've suddenly had diversity and inclusion roles added to HR departments. It is also not a surprise these people are often the first to be cut when layoffs take place such as when that better.com layoff video went viral. They laid off the entire Diversity and Inclusion team. It's viewed as a PR investment for "modern times".

None of this is being said by me as declaring "diversity" or "inclusion" as negatives but more cynicism towards corporate social justice messaging being viewed as anything but another shrewd business practice.
 
Taadow

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jadillac said:
First off, I got no problem with it. :hubie:

But I don't understand the angle, marketing-wise. There's several of them now. Just saw a new Domino's Pizza commercial with a black man, white wife and mixed kids.

We all know the racist yts get butthurt, which is funny, but I don't know what it does for black customers either.

It's not like interracial relationships are taking over on a major level, so what's the purpose of these ads?
Click to expand...

The Bankers need population/birth rates to rise, so they have made the Powers-That-Be
give up the ghost (sidebar: from coast to coast) and accept admixture. The most important
color to them is Green. That is why there was Integration. Yes, it goes back that far.

But as we know, this is an endeavor that will take many generations to be “normal”
(for lack of a better word) because of all that came before it. Some sociologists say it takes 7 generations
to make major social changes, and we are currently generation number 2-3 depending on whom you ask.

So no - it doesn’t really “do anything for” us per se, it’s bigger than just us.
And no - “it’s not like interracial relationships are taking over on a major level”, but they are growing -
as their supposed to. They truly know we (and not just us, btw) aren’t going anywhere, so they’re
accepting (and suggesting that Dominant Society as a whole accept) that fact. There is a reason it is
called “programming”.

I don’t know if you’re familiar with The Negro Problem, The Moynihan Report, or the work of
E. Franklin Frazier, but they go into more depth on this topic.
 
Elim Garak

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I don't think it's that complicated I would guess it's a whole lot more interracial couples and kids so the commercial just reflect what's actually happening in the United States.
 
jadillac

jadillac

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Elim Garak said:
I don't think it's that complicated I would guess it's a whole lot more interracial couples and kids so the commercial just reflect what's actually happening in the United States.
Click to expand...
Okay but then what about your Mexican customers and Asian customers?

We don't see many of them in interracial commercials
 
Bud Bundy

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Its cheaper because you hire less actors and you can run the commercials in different regions and appeal to more people and this way no one can hit you with discrimination label. It is not deep.

I also find it funny when people complain about ads.
 
Son Goku

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jadillac said:
First off, I got no problem with it. :hubie:

But I don't understand the angle, marketing-wise. There's several of them now. Just saw a new Domino's Pizza commercial with a black man, white wife and mixed kids.

We all know the racist yts get butthurt, which is funny, but I don't know what it does for black customers either.

It's not like interracial relationships are taking over on a major level, so what's the purpose of these ads?
Click to expand...


:russ:


Which one, cause I was just finna make a thread about this simp-ass nikka. That lil girl ain't his but the son might be.:patrice:

Screenshot-2022-02-21-214225.png



I'm a PAWGer and even I know this shyt ain't it.
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