What's the secret to older rappers staying "relevant"?

[valet]

Now, if you don't think it matters whether people think you're relevant or not, then this thread ain't for you. When I look at people like Plies (My Rock) or Juicy J. Is it just chance? Or do you see a pattern where rapper like these can get radio play. Is it the co-sign from younger rappers? Does region play a part (like a old rapper from the East (i.e. Fat Joe) looks different then old rapper from the South (2 Chainz). Or is that irrelevant? Now, I'm excluding Jay Z because he's another level. I'm talking regular older rapper.

 

[mortuus est]

networking, connections and making decent music


i'll use juicy j as an example, he was already well respected but came back and re branded himself , connected with lex luger at the time and co signed a few up n coming people like wiz, and then made good music , no doubt he still had connections from all the years of being in the game but he also networked even more with newer people in the scene

 

[Meowth tote da Uzi]

It's all about working with new artist and hoping on the new hot trendy tracks...why you think drake been doing so good for years, Jay and Kanye too.

 

[L&HH]

Multiple things. Your catalog needs to have quality content and/or you needed to have developed a real cult following early on. From there gotta keep connecting with the youth, even better if you can develop the new talent yourself.

Btw I wouldn't consider 2 chainz an "old artist". He's older in age but he didn't pop until he was past 30. That's not really the same as a Fat Joe, Juicy j.

Fat joe and Plies really just kept making hits.

 

[CrimsonTider]

Now, if you don't think it matters whether people think you're relevant or not, then this thread ain't for you. When I look at people like Plies (My Rock) or Juicy J. Is it just chance? Or do you see a pattern where rapper like these can gethe radio play. Is it the co-sign from younger rappers? Does region play a part (like a old rapper from the East (i.e. Fat Joe) looks different then old rapper from the South (2 Chainz). Or is that irrelevant? Now, I'm excluding Jay Z because he's another level. I'm talking regular older rapper.

2chainz isn't an older artist.

Juicy J came back for that short stint by riding Wiz's wave. He got introduced to a whole new group of fans and his music still sounded fresh

Fat Joe did it by having hot hooks from the current hot rappers

There is know secret everyone you come up with are outliers and exceptions to the rule

 

[Max Headroom]

2chainz isn't an older artist.

Juicy J came back for that short stint by riding Wiz's wave. He got introduced to a whole new group of fans and his music still sounded fresh

Fat Joe did it by having hot hooks from the current hot rappers

There is know secret everyone you come up with are outliers and exceptions to the rule

 

[CrimsonTider]

2chainz has been mainstream since 2012 and he just released his 3rd album last year.

Age has nothing to do with anything. its about tenure

 

[1-8-7-Skillz]

Personality is also important imo, look at snoop

 

[UWasntThere]

50 told me go ahead and switch your style up and if they hate then let them hate and watch the money pile up

 

[LevelUp]

1. *Evolve with the times*: Adapt to new sounds, styles, and trends while maintaining their signature flair. This might mean experimenting with new production techniques, collaborating with producers from different genres, or incorporating contemporary themes into their lyrics.

2. *Collaborate with younger artists*: Working with newer generations helps them tap into fresh audiences and stay current. This can lead to exciting cross-generational pairings and expose their music to new fans.

3. *Leverage their legacy*: Use their iconic status to their advantage by referencing classic tracks, reimagining old hits, or celebrating their contributions to hip-hop history.

4. *Stay true to their roots*: Continue creating authentic music that resonates with their core fanbase. This means remaining true to their artistic vision and values while still pushing creative boundaries.

5. *Engage with fans*: Maintain a strong social media presence, share behind-the-scenes insights, and show appreciation for their supporters. This helps build a loyal community and stays connected with the people who have supported them throughout their career.

6. *Explore new creative outlets*: Venture into acting, entrepreneurship, or other passions to expand their brand and