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Black women spend over half a trillion dollars on perms, weaves, and other hair straightening products
What Spending A Half A Trillion Dollars on Hair Care and Weaves Says About Us
True Life: I’ve Spent $25,000 on Weave in My Lifetime
- How can you have children with a women who is going to teach their daughter from birth that their hair in inherently inferior?
- How can Black women who don't wear natural hair say that they are down for the cause or Black empowerment, when they are pumping $500 Billion to white products, to look like Non-Black women?
What Spending A Half A Trillion Dollars on Hair Care and Weaves Says About Us
African Americans spent $507 billion (out of our total estimated buying power of $836 billion) in 2009 on hair care and personal grooming items, according to an annual report published by Target Market News. This figure is up 16.6% from the $435 billion spent the previous year.
Yet for those who are one with the weave – the price seems worth the sacrifice. And the psycho-social condemnation does not register.
Factor in maintenance; better known as touch-ups, required every four to six weeks determined by how fast the recipients’’ natural hair grows – commercial hair placement can range between $4,000 to $80,000 a year – not including transportation, child care or lost productivity incurred by the three to eight hours required to complete the process.
Stacey Clark, a Washington DC professional falls in this category. She first crafted a new look using weave when she was in high school.
“Back then (in the late 80s) I believe everyone tried to pretend (the weave) was theirs,” Clark joked
But what about when hair placement is more than just a fashion twist? For many African American women, the perception of them as having “Good Hair” is an embedded part of their self esteem. Some can’t and will not be seen without weave despite the cost and the time required to achieve it.
True Life: I’ve Spent $25,000 on Weave in My Lifetime
Erikka Yancy, who, due to insecurity about her appearance, spent $25,000 on weaves over the course of her adult life
- How can you have children with a women who is going to teach their daughter from birth that their hair in inherently inferior?
- How can Black women who don't wear natural hair say that they are down for the cause or Black empowerment, when they are pumping $500 Billion to white products, to look like Non-Black women?




