Tuc2DaBoot
Pro
I haven't posted on here in a long time then I come back and I see people still confusing industry plants as to what these artists (and their management labels) are doing these days. 95% of these new artists aren't industry plants and they aren't all astroturfing either...
The music industry is simply finding a way to capitalize off the anti-commercial rap crowd by making seemingly independent artists make "trendy" mainstream music without all the flash of a major label. These hipsters have no clue that the labels and corporations have WAY more influence in the current underground scene then they think... it all starts with management and investors.
I'm not sure what you could call it, but it's not a plant. But basically... the artists are essentially finding major investors to get them placements in shows and in the social media... paying for all their studio time... in turn these artists are going to management labels to get the connects to get these blogs and radio shows talking about them... these artists could be signed to a management label for 5+ years and while they DO get a fanbase... it comes from placements that the investor made sure happen. Basically... it's not about the biggest buzz in a city, it's about who's paying for those slots. Meanwhile, your average fan wanting to be up on ALL the "new" music thinks they're finding a brand new artist... while their artist is constantly being coached on making more accessible music... so when they drop an album... this invisible fanbase is out to buy and support an artist is that all but indie... but by legal definition, he or she is.
So stop calling them plants... just recognize that these management labels (who are the new boutique labels) are controlling what's hot more so than the record labels themselves. The record labels just make sure the national exposure is evident.
The music industry is simply finding a way to capitalize off the anti-commercial rap crowd by making seemingly independent artists make "trendy" mainstream music without all the flash of a major label. These hipsters have no clue that the labels and corporations have WAY more influence in the current underground scene then they think... it all starts with management and investors.
I'm not sure what you could call it, but it's not a plant. But basically... the artists are essentially finding major investors to get them placements in shows and in the social media... paying for all their studio time... in turn these artists are going to management labels to get the connects to get these blogs and radio shows talking about them... these artists could be signed to a management label for 5+ years and while they DO get a fanbase... it comes from placements that the investor made sure happen. Basically... it's not about the biggest buzz in a city, it's about who's paying for those slots. Meanwhile, your average fan wanting to be up on ALL the "new" music thinks they're finding a brand new artist... while their artist is constantly being coached on making more accessible music... so when they drop an album... this invisible fanbase is out to buy and support an artist is that all but indie... but by legal definition, he or she is.
So stop calling them plants... just recognize that these management labels (who are the new boutique labels) are controlling what's hot more so than the record labels themselves. The record labels just make sure the national exposure is evident.


