From my perspective when someone pulls out a coupon at a register, the youth today giggles and are almost embarrassed for the one using the coupon. They find it humorous and look down upon it because its a form of saving a little bit of money. Coupons are time consuming, so someone who clips coupons, are basically compared to someone collecting stamps or cats, (if that makes sense). They figure because they have money now, one simply does not have time, to rummage for coupons. like that "35cents" isn't going to make a difference.