Why did the music industry protect Pop music and not rap?

[Pool_Shark]

These days it feels like there are more pop stars than rap stars.

Sabrina Carpenter, Billie Eilish, Benson Boone, Harry Styles etc

These are the new fresh faces of pop, with rap i cant even name who is the new it rapper.

These days it seems like you just need to mumble some chant on tik tok and boom youre in. With the pop acts there's still that barrier of entry. You dont get the push unless the labels pick you. You cant just go on SoundCloud make a pop hit and all of sudden be at the top. And I dont wanna hear some bs industry plant lie.

What Im trying to ask is why is pop music gatekept and rap music isnt? Rap music and hip hop culture dominated the 90s and early 2000s whyd they give up on it? It was and still could be profitable. Am I making sense? Is this a valid question?

 

[Knucklehead]

Billie Eilish literally went on SoundCloud got popular and became a megastar putting out music her and her brother created completely without any outside help.

 

[FukkaPaidEmail]

Rap music was pop music for the last few years .Which is why we got microwaveable trash for years…now people are tired of it .


This is why the Clipse album is doing what it’s doing .

hip hop needs a reset and the only way that’ll happen if it continues to lose steam

 

[JustCKing]

These days it feels like there are more pop stars than rap stars.

Sabrina Carpenter, Billie Eilish, Benson Boone, Harry Styles etc

These are the new fresh faces of pop, with rap i cant even name who is the new it rapper.

These days it seems like you just need to mumble some chant on tik tok and boom youre in. With the pop acts there's still that barrier of entry. You dont get the push unless the labels pick you. You cant just go on SoundCloud make a pop hit and all of sudden be at the top. And I dont wanna hear some bs industry plant lie.

What Im trying to ask is why is pop music gatekept and rap music isnt? Rap music and hip hop culture dominated the 90s and early 2000s whyd they give up on it? It was and still could be profitable. Am I making sense? Is this a valid question?

Benson Boone is the only "fresh face" out of that group. The rest have been collecting plaques for almost decade. Hardly fresh face of anything.

And you're completely wrong. There is no barrier of entry with Pop acts. They get famous from going viral just like rap. Billie Eilish is the prime example of this.

The only genre of music that still has gatekeepers is Country.

So no, you're not making sense and it's not a valid question.

 

[JustCKing]

the only way that’ll happen if it continues to lose steam

This is false. Clipse are successful in this age because they got the marketing and promotion right. People supported it. Key factor in anything successful is people supporting it. If people don't support what they like, it will continue to lose steam and there won't be a reset.

 

[BK The Great]

These pop stars are all druggies and do worst shyt than other genres of music.

 

[FukkaPaidEmail]

This is false. Clipse are successful in this age because they got the marketing and promotion right. People supported it. Key factor in anything successful is people supporting it. If people don't support what they like, it will continue to lose steam and there won't be a reset.

All the marketing and promotion in the world means nothing if the music was mid. The clipse album was marketed great..but the albums quality is the reason why it’s doing what it’s doing . In today’s climate when the music is stale/watered down then a legit great album drops it shakes shyt up. We saw it with GNX,Doechii shyt caught ppl off guard and now Clipse shyt.Clipse caught lightning in a bottle,Great music,Great marketing and the buzz of Malice’s return .


Hip hop mainstream wise has to continue to lose steam so these nikkas that are not in it for the art/these microwave pill head artists can die off. If the industry realizes that they cannot just throw some bullshyt out there and actually have to develop artists again the genre will be better off.


It happened to country, it happened to Rock .. It’s going to happen here too

 

[JustCKing]

All the marketing and promotion in the world means nothing if the music was mid. The clipse album was marketed great..but the albums quality is the reason why it’s doing what it’s doing . In today’s climate when the music is stale/watered down then a legit great album drops it shakes shyt up. We saw it with GNX,Doechii shyt caught ppl off guard and now Clipse shyt.Clipse caught lightning in a bottle,Great music,Great marketing and the buzz of Malice’s return .


Hip hop mainstream wise has to continue to lose steam so these nikkas that are not in it for the art/these microwave pill head artists can die off. If the industry realizes that they cannot just throw some bullshyt out there and actually have to develop artists again the genre will be better off.


It happened to country, it happened to Rock .. It’s going to happen here too

The quality is subjective. This literally the same as an album selling must mean that it is good. I actually like the album, but even people that have never checked a Clipse album are doing so because the marketing and promotion is giving Clipse a reach they wouldn't have otherwise had regardless of how good the music is. LOL, GNX was going to do numbers regardless. It has been Kendrick season since "Like Dat" from last year. Doechii has a lot of new eyes on her due to the Grammys. She was slept on before.

 

[IllmaticDelta]

Rap music was pop music for the last few years .Which is why we got microwaveable trash for years…now people are tired of it .


This is why the Clipse album is doing what it’s doing .

hip hop needs a reset and the only way that’ll happen if it continues to lose steam

"Rap" still is Pop music, nothing else is remotely close

 

[Piff Perkins]

It's not about protecting, it's about curating and developing talent. The industry now has multiple straight up superstars ready to ball, and unlike Taylor Swift they're all invested in the music industry. Carpenter, Eilish, Chappel Roan, Olivia Rodrigo...very healthy situation going forward.

Now compare that to rap where there is no heir apparent to Drake/Kendrick/Cole. There is no next Travis either. And the guys we thought could take that next step either fell off (Baby) or are frying their brains with drugs (Carti, Kodak). I also don't see any real priority in signing the next big rapper. Instead rap is largely just for hits. The industry just gobbles up guys, they provide a handful of heavily streamed songs and that's it.

 

[Chip Skylark]

Rap music was pop music for the last few years .Which is why we got microwaveable trash for years…now people are tired of it .


This is why the Clipse album is doing what it’s doing .

hip hop needs a reset and the only way that’ll happen if it continues to lose steam

No it doesn’t

There’s literally nothing wrong with what’s going on with hip hop right now

Raekwon dropped a fire album
Lloyd Banks
The clipse
Kendrick album is still doing great
Drake just dropped what did I miss and a banger.
Nokia is till ringing
Bigxthaplug is out here making waves
Key Glock dropped a good album
Vinnie paz dropped a fire album
Lil baby album was good and had bangers

I still have to find time to get to Boldy new joint

It’s so much great hip hop being made right now I don’t understand why people think this

 

[Stone]

The way we consume music is different from the 80s and 90s.

There’s monoculture anymore so it’s going to be almost impossible to replace those rap artists that were at the forefront of it when we still had it

And the ones that we thought were going to either died or can’t stay off drugs

 

[Mac Ten]

The industry is Gonna always push Hip Hop…

That Private Prison stock ain’t gonna invest in itself.


Rappers need money and fame and the labels need some ”investments” to fill their pockets.


Stay woke, stay dangerous

 

[Amo Husserl]

Marketing, profits, racism.

 

[Mike the Executioner]

Benson Boone is the only "fresh face" out of that group. The rest have been collecting plaques for almost decade. Hardly fresh face of anything.

And you're completely wrong. There is no barrier of entry with Pop acts. They get famous from going viral just like rap. Billie Eilish is the prime example of this.

The only genre of music that still has gatekeepers is Country.

So no, you're not making sense and it's not a valid question.

I'll disagree with Sabrina. She didn't even start charting until 2021 and she didn't break into the mainstream until her sixth album. I agree with the rest of your post.

People forget there used to be a lot of one-hit wonders in pop, or one-album wonders. Artists would get hot for a year or two and never catch that same heat again. The mid-2010s were filled with these artists. At some point, it leveled out and you started getting more artists that could sustain their momentum past a couple songs.