This is the first in hopefully a series of topics I want to cover. 
Misconceptions (terms/concepts) 1 of 3 - "African American"
Misconceptions (terms/concepts) 2 of 3 - "Hotep"
Misconceptions (terms/concepts) 3 of 3 - One drop rule
Misconceptions (terms/concepts) Bonus - 3/4ths rule
Black or African American – A person having origins in any of the Black racial groups of Africa.
About
Above is the official listing for the term "African american" as denoted by the U.S. government. What I want to go into via this post is
1. How the term came into being.
2. What it denotes in it's usage
In the process I hope to clear up confusion I've heard such as "It(the term "african american") was created by white people with white guilt"
...or "black is your race, African American is your ethnicity."
It was announced/POPULARIZED by Jesse Jackson in 1988 after Dr. Ramona Edelin suggested it during a group meeting of 75 people who all agreed it's a good idea to change the name to African American.
That said the term African American was already in use, though mostly in academic & "cultural nationalist" circles.
Leaders Say Blacks Want To Be Called 'African-Americans'
AP, Associated Press
Dec. 20, 1988 5:05 PM ET
What's In a Name?
Negro vs. Afro-American vs. Black
Lerone Bennett, Jr.
Senior Editor, Ebony Magazine
Source: Ebony 23 (November 1967)
"... The word "Negro" is not geographically or culturally specific. "Historically," he says, "human groups have been named according to the land from which they originated .... The unwillingness of the dominant group to recognize the humanity of the African is evidenced by the fact that when it is necessary or desired to identify Americans in terns of the land of their origin, terms such as Italian-American, Polish-American, Spanish-American, Jewish-American (referring back to the ancient kingdom and culture of Judaea), etc., are employed. In the American mind there is no connection of the black American with land, history and culture--factors which proclaim the humanity of an individual." Baird denies that the English word "Negro" is a synonym for black. He says. "'Negro' does not mean simply 'black,' which would be the simple, direct opposite of 'white.' We talk about a 'white man' or a 'white Cadillac'; we may talk, as many unfortunately do, of a 'Negro man,' but never of a 'Negro Cadillac.'
Baird believes the word "Afro-American" will supplant the word "Negro." He does not object to the term "black," which, he says, lacks the historical and cultural precision of the word "Afro-American." He is supported in this view by Richard Moore, Harlem bookstore owner and author of The Name "Negro"--It's Origin and Evil Use. Moore says the word "Negro" is so "saturated with filth," so "polluted" with the white man's stereotypes, that "there is nothing to be done but to get rid of it." He prefers the word "Afro-American" because of its "correctness, exactness, even elegance." He believes the adoption of the word will force "these prejudiced European-Americans" to reevaluate black people in terms of their history and culture. "Black," Moore said, "is a loose color designation which is not connected with land, history, and culture. While I recognize it as a step forward in getting rid of the term 'Negro,' I think it is necessary to take the next step. " ..."
January 31, 1989
'African-American' Favored By Many of America's Blacks
Vol. 106, No. 1 (Spring, 1991)
From Negro to Black to African American: The Power of Names and Naming on JSTOR
No. 16 (Summer, 1997)
The Emergence of the Term "African American" at Two Prestigious Institutions: The New York Times and the Supreme Court on JSTOR
2005
African American, (the term); a brief history | African American Registry
February 25, 2013
Census to replace “Negro” with “black” or “African-American”

Misconceptions (terms/concepts) 1 of 3 - "African American"
Misconceptions (terms/concepts) 2 of 3 - "Hotep"
Misconceptions (terms/concepts) 3 of 3 - One drop rule
Misconceptions (terms/concepts) Bonus - 3/4ths rule

Black or African American – A person having origins in any of the Black racial groups of Africa.
About
Above is the official listing for the term "African american" as denoted by the U.S. government. What I want to go into via this post is
1. How the term came into being.
2. What it denotes in it's usage
In the process I hope to clear up confusion I've heard such as "It(the term "african american") was created by white people with white guilt"


Deep history
The term "African" itself
The term "African" itself
The morphology of the term "Africa" is composed of two morphemes...
1. Root: afri-
2. Affix: -ca
This matters because we get to see exactly whats being referred to here.
The affix -ca descends from the proto-indo-european -kos which means (characteristic of, typical of, like, pertaining to) the latin forms of -kos would be as follows.
Masculine: -cus ( Afri-cus ) Africus
Feminine: -ca ( Afri-ca ) Africa
Neuter: -cum ( Afri-cum ) Africum
Other morpheme examples:
-ology/logy (Afri-ca-ology ) Africology
-iana (afri-iana) Afriana
-ana (afri-ca-na) Africana
-an (afri-ca-an) African
Which brings us to the affix -an as in (Afri-ca-an) African; -an being derived from latin affixes -ana, -anum, -anus; which means (a collection connected/associated with a person or place)
-an
"a suffix occurring originally in adjectives borrowed from Latin, formed from nouns denoting places ( Roman; urban) or persons ( Augustan), and now productively forming English adjectives by extension of the Latin pattern. Attached to geographic names, it denotes provenance or membership ( American; Chicagoan; Tibetan), the latter sense now extended to membership in social classes, religious denominations, etc., in adjectives formed from various kinds of noun bases ( Episcopalian; pedestrian; Puritan; Republican) and membership in zoological taxa ( acanthocephalan; crustacean)."
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2017.
the definition of -an
A decent interpretation of the term African(Afri-ca-an) can be given if the morphemes are read backwards.
Africa: Collection(-an) pertaining to(-ca) the Afri(-afri). This "collection" being any number of cultural artifacts.
I.E. Music pertaining to the afri, clothing pertaining to the afri, ...people pertaining to the afri, etc.
This all leads to the question...
"Who are the Afri?"
The answer is...
"I'm not sure."
As far as I can tell "Afri" is the term for a people in northern Africa, specifically around the area of Punic era Carthage. Now if that is the name they gave themselves or the name that was given to them by outsiders is unclear. That said I see no other usage of the term Afri other than for those Africans.
As an example the term "berber" given to indigenous north Africans is not what they call themselves. Outside of specific ethnic groups they collectively call themselves "Amazigh" or "Tamazight". The word "Berber" comes from the greek word "bárbaros" which comes down to us as "barbaric"/"barbarous".
That type of situation concerning berbers doesn't seem to be the immediate case here with the Afri. If you want a quick dump on ideas concerning who they could be, most of the ideas I've read or seen over the years are already listed in this wiki article...
Afri - Wikipedia
That said, looking at maps I've seen the continent called everything from Aethiopia, Libya, Afrika, Afrique, to of course Africa.
1. Root: afri-
2. Affix: -ca
This matters because we get to see exactly whats being referred to here.
The affix -ca descends from the proto-indo-european -kos which means (characteristic of, typical of, like, pertaining to) the latin forms of -kos would be as follows.
Masculine: -cus ( Afri-cus ) Africus
Feminine: -ca ( Afri-ca ) Africa
Neuter: -cum ( Afri-cum ) Africum
Other morpheme examples:
-ology/logy (Afri-ca-ology ) Africology
-iana (afri-iana) Afriana
-ana (afri-ca-na) Africana
-an (afri-ca-an) African
Which brings us to the affix -an as in (Afri-ca-an) African; -an being derived from latin affixes -ana, -anum, -anus; which means (a collection connected/associated with a person or place)
-an
"a suffix occurring originally in adjectives borrowed from Latin, formed from nouns denoting places ( Roman; urban) or persons ( Augustan), and now productively forming English adjectives by extension of the Latin pattern. Attached to geographic names, it denotes provenance or membership ( American; Chicagoan; Tibetan), the latter sense now extended to membership in social classes, religious denominations, etc., in adjectives formed from various kinds of noun bases ( Episcopalian; pedestrian; Puritan; Republican) and membership in zoological taxa ( acanthocephalan; crustacean)."
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2017.
the definition of -an
A decent interpretation of the term African(Afri-ca-an) can be given if the morphemes are read backwards.
Africa: Collection(-an) pertaining to(-ca) the Afri(-afri). This "collection" being any number of cultural artifacts.
I.E. Music pertaining to the afri, clothing pertaining to the afri, ...people pertaining to the afri, etc.
This all leads to the question...
"Who are the Afri?"

The answer is...
"I'm not sure."

As far as I can tell "Afri" is the term for a people in northern Africa, specifically around the area of Punic era Carthage. Now if that is the name they gave themselves or the name that was given to them by outsiders is unclear. That said I see no other usage of the term Afri other than for those Africans.
As an example the term "berber" given to indigenous north Africans is not what they call themselves. Outside of specific ethnic groups they collectively call themselves "Amazigh" or "Tamazight". The word "Berber" comes from the greek word "bárbaros" which comes down to us as "barbaric"/"barbarous".
That type of situation concerning berbers doesn't seem to be the immediate case here with the Afri. If you want a quick dump on ideas concerning who they could be, most of the ideas I've read or seen over the years are already listed in this wiki article...
Afri - Wikipedia
That said, looking at maps I've seen the continent called everything from Aethiopia, Libya, Afrika, Afrique, to of course Africa.
Modern History
The term "African American" ...where did it come from?
The term "African American" ...where did it come from?
It was announced/POPULARIZED by Jesse Jackson in 1988 after Dr. Ramona Edelin suggested it during a group meeting of 75 people who all agreed it's a good idea to change the name to African American.
Leaders Say Blacks Want To Be Called 'African-Americans'
AP, Associated Press
Dec. 20, 1988 5:05 PM ET
Ideological Timeline
Given the original declaration was in 1988, below I've included a time line of articles (1967,1989,1991,1997,2005,2013) that gives a clear idea of the politics/"zeitgeist" of African American thought around the term.Timeline: (1967,1989,1991,1997,2005,2013)

What's In a Name?
Negro vs. Afro-American vs. Black
Lerone Bennett, Jr.
Senior Editor, Ebony Magazine
Source: Ebony 23 (November 1967)
"... The word "Negro" is not geographically or culturally specific. "Historically," he says, "human groups have been named according to the land from which they originated .... The unwillingness of the dominant group to recognize the humanity of the African is evidenced by the fact that when it is necessary or desired to identify Americans in terns of the land of their origin, terms such as Italian-American, Polish-American, Spanish-American, Jewish-American (referring back to the ancient kingdom and culture of Judaea), etc., are employed. In the American mind there is no connection of the black American with land, history and culture--factors which proclaim the humanity of an individual." Baird denies that the English word "Negro" is a synonym for black. He says. "'Negro' does not mean simply 'black,' which would be the simple, direct opposite of 'white.' We talk about a 'white man' or a 'white Cadillac'; we may talk, as many unfortunately do, of a 'Negro man,' but never of a 'Negro Cadillac.'
Baird believes the word "Afro-American" will supplant the word "Negro." He does not object to the term "black," which, he says, lacks the historical and cultural precision of the word "Afro-American." He is supported in this view by Richard Moore, Harlem bookstore owner and author of The Name "Negro"--It's Origin and Evil Use. Moore says the word "Negro" is so "saturated with filth," so "polluted" with the white man's stereotypes, that "there is nothing to be done but to get rid of it." He prefers the word "Afro-American" because of its "correctness, exactness, even elegance." He believes the adoption of the word will force "these prejudiced European-Americans" to reevaluate black people in terms of their history and culture. "Black," Moore said, "is a loose color designation which is not connected with land, history, and culture. While I recognize it as a step forward in getting rid of the term 'Negro,' I think it is necessary to take the next step. " ..."
Timeline: (1967,1989,1991,1997,2005,2013)

January 31, 1989
'African-American' Favored By Many of America's Blacks
Timeline: (1967,1989,1991,1997,2005,2013)

Vol. 106, No. 1 (Spring, 1991)
From Negro to Black to African American: The Power of Names and Naming on JSTOR
Timeline: (1967,1989,1991,1997,2005,2013)

No. 16 (Summer, 1997)
The Emergence of the Term "African American" at Two Prestigious Institutions: The New York Times and the Supreme Court on JSTOR
Timeline: (1967,1989,1991,1997,2005,2013)

2005
African American, (the term); a brief history | African American Registry
Timeline: (1967,1989,1991,1997,2005,2013)

February 25, 2013
Census to replace “Negro” with “black” or “African-American”
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