Future my favorite but he dropped mixtapes cause the label ain't wanna put his album out cause Honest didn't do too wellFor example, Fab "young og" sold 70,000 copies and people were praising the numbers
That 70,000 isn't doing much for anyone's bottom line.
Yeah, Cole and Drake sale a lot of record but you think the labels are depending on just them to make money and not everyone else
Record sales drop of every year and that trend has been going on for quite sometime
I'm saying that record labels do not care about sales they care about sales they have found other revenue sources and artist are very successful these days with lackluster sales
What I'm saying is that if in 2015 the music industry depended on record sales there would be no such thing as a music industry
But the music industry is thriving, the reason is because there are so many other ways artist can make money now
Take for example Future, his last album flopped in Coli terms but he is one of the hottest rappers in hiphop right now as is touring everywhere, plus his streaming numbers are probably enormous
Future is making money for the labels with a "flopped" album
Commas is prolly making the label some money but idk what he's doing to bring the label money unless he has a 360
All the GOATS sell well

The best new rappers always sell
J Cole
Kendrick
Drake
The wack ones flop

but i gotta keep it real