Its mostly females that do it. Men do it but mostly for superstar athletes, historical figures and actual talented musicians. Women do it for anyone famous, regardless of his/her actual talent, qualities, personality, bank account, achievements, legacy...to a lot of females, JUST being famous makes any nygga extremely attractive in their eyes, even if the nygga is the worst person ever(in the other categories)
Their innate obsession/admiration of celebrities helps to create a billion-dollar paparazzi coverage/celebrity magazines/TMZ media industry.
Celebrities for the modern females is considered like royals/nobility was for females in 1900.
Fame + Money is the ultimate female aphrodisiac, and females want to know everything about those who have this combinaison, and obsess with them on the regularly.
By mating with someone rich and famous, females receive mass attention, validation and make their enemies(the rest of women) jealous, mad and envious as fukk.
Your loyal and generous wife, mother of your two lovely children, WILL divorce your ass immediately, without regrets, if DiCaprio, Drake or Balotelli would simply holla at her and invite her to their pad just to chill and fukk, only for 2 months.