Why don’t organizations give discounts to black people during BHM?

[Family Lives Matter]

Companies like Nike give discounts to health care workers, military, and students.
How does that benefit them?

They could do it discretely. Just make an online verification portal like Id.me or verify.me. Then email the discount code to black people.

I wonder if people on this website have ever left the house and had a conversation with more than 5 people