Who wrote this post? Also what happened to Kap G?
I saw a crazy stat one time that latinos consume the most content but almost none of it is "domestic" - i.e. none of it is American based
The US Hispanic population has the highest rate of digital video penetration among racial and ethnic groups, at 81.3%.

Hispanic consumers are one of the most digitally active groups in the US
Hispanic digital media usage rivals or exceeds that of the total population on most media platforms, especially Instagram and WhatsApp. Their strong online presence and enthusiasm for sharing product recommendations with friends make them both a target and an ally for advertisers.