How does one become popular without *ahem* being popular? Its an existential mindfukk question.
Lets face it. Y'all miserable coli haters dont have any reasonable criticism to level against Kendrick, so all y'all are left with is moaning over people liking him.
Gunna be funny when y'all miserable ass offspring whine in 15-20 years about not having a current artist who is as skilled, pro-black oriented and relatable as Kendrick is, and who does nothing but churn out classic albums and live performances.
I could see if Kendrick was a self-aggrandizing mess like Kanye, but Kendrick is a cool ass cat, and seems mad humble and normal. Black people hating on him makes no sense, but ya'll like McGyver when it comes to your ability to invent hate in any situation and outta nowhere, and with little resources available to you.