...because they generate polarizing intrigue. Love and hate both draw clicks, listens, views, and traffic.
Intrigue from the people that eventually become their fans and intrigue from the people that will never listen to their music but be fascinated enough to hate on them.
This thread right here is about to become a thread that promotes a lot of non-black rappers that I probably would have never heard of until coming into this thread and it was started by a person who doesn't like them.