Not all women are totally unaware, but there are some women who have a stubborn, hostile disposition created by years of no one daring to call them out on it.
A lot of men want to keep the peace with women in general, so we let a lot of improper behavior slide. A lot of men don't want to be seen as arguing with a woman unless it's absolutely unavoidable. It's just not a good look. If a dude gets snapped on, he'll just keep it moving instead of being "that guy>."
When it comes to other women, usually it will lead to conflict and not improvement. She'll just have a stank attitude that will cause her a lot of drama in her life.
There are a lot of fair women who even welcome comments and criticism if they're doing something wrong and want to work with you. I'd say this is most people.