The Wrestling Observer Newsletter is reporting a new marketability study and where Roman Reigns ranked could be a possible reason for WWE continuing to push him as a babyface.
Reigns and other WWE Superstars were subject to the poll, which included fan-based study results, and it saw Reigns ranked fourth on the roster in marketability behind John Cena, Undertaker and Brock Lesnar. It was also noted that AJ Styles was also included in the list, which might surprise a few people given how short his WWE tenure is right now.
As far as listening to fans and pushing certain people, Dean Ambrose did well in the survey, but was far behind the other names mentioned above, and Kevin Owens did not poll well at all. The Observer also stated one major retailer said the top five selling shirt for their national chain were (in this order): John Cena, Daniel Bryan, Roman Reigns, Seth Rollins and Dean Ambrose