What's up coli family? I hope everyone is well. I know quite a few people are in the online market. If you're new to it or are even established within it, then there may be a lot of questions you have.
Recently I was promoting an instrumental i made on my Facebook account. And I was licensing it for $1. Not 20 minutes after I put that status up i got a Facebook dm from a producer berating me about cheapening producer brands and flashing his $500 beat sells in my face. Not knowing anything about who I am or what I've done. He stated "Let me tell you how to do this, because you're doing this wrong." I played along because I wanted to see where this would go. He posted status after status of his $500 exclusive beat purchases. Im proud of this person I am, because it shows what is possible. But trying to "son" people you know; a person who was just minding their business... anyway after he showed me his $500 sells he wanted to hear my catalog because anyone offering beats for a dollar must be "trash" as a producer
Unless i'm selling a product that requires me to show my sells, I don't. It comes across as arrogant. This is a people based business at the end of the day. Whether you are working online or offline. Being good or great at music is awesome but if you're snobbish you won't connect with many people or build bridges. Being good or great at music isn't rare in the music business. Its like the NBA all of the players are great, some stand at an even higher level but at the end of the day, any of those players are serviceable and are considered great at what they do. I say that because looking down on people, not even knowing who they are is tantamount to cutting off any connections, you may build with that person.
Anyway There are tons of strategies when it comes to selling beats but before you do any of that you need to establish what you are trying to do. For instance are you trying to make money straight away or generate prospects.
Getting money straight away is great but if you don't have systems in place to capture this information when you make a sell you lose out on a lot of future business and that $50-$100 goes quickly.
Prospects- you typically get these by providing a gift for free. In a producers case this is usually a "free" beat In exchange you get their name and email address. The purpose of this is so you can continue to sell to them on a longterm basis.
Pros- free beats will get you quick contacts
Cons: Many people are freebie Hunters that have no intention of buying anything.
However even those that start with free beat downloads may turn into something down the road. One a few people who got free beats from me over the years ended up paying 1k+ on production down the line. A few months ago someone called my number and proceeded to say Hey, I don't know if you remember me, but I got a beat from you back in 2013. Are you still producing? I have a bigger budget now."
Low ticket offer/Front-end offer-these are those wow slap yourself ridiculous offers that you may see as a presented offer ie at the beginning of this post when that one producer reached out to me about how to run my business. My original offer was 1 track at $1.00 now its stupid on the surface, but what most people don't understand is that just putting a price on something instantly separates people and their minds. Just placing $1 on a track will get rid of all the freebie seekers. Those just looking for free will see themselves out. The goal of this method is to get paying customers. If you can get someone to spend $1 on your product or service then you can get them to spend $100.00. On that same token if you can't get them to spend even $1 they probably won't shop with you anytime soon.
The people that spent money on your products and services before are most likely the people that will buy from you again. This is why low ticket or front end offers are beneficial.
My current funnel setup
Free beat- capture contact
Low ticket offer for $30
In the last 2 years my free beat has been downloaded over 4200 times. Conservative 10% conversion = 420 people become buyers
420Ć (number of purchases) x $50 average order value) average income = $21,000 (assuming each buyer bought only one beat just from licensing via my own website now you add that in with placement work and other projects you end up making a little more. While this is going on you build your network up to help them out, they in term help you out and that leads to another job.
Be the person that your network can call for something and always comes through. That will keep you top of mind.
Ways to keep in contact with customers and prospects
You need an Email list- you can get a free bulk mailer via mailchimp.com its free for your first 2000 contacts. Everytime you put up a new beat, email the list. If you send to 4200 people you will get traffic you no longer have to pay social media/ advertising platforms for. you want premium paid features for email marketing,let me know and my technology specialist company can be of assistance by linking you with a different company. I hope this helps someone out there.
Recently I was promoting an instrumental i made on my Facebook account. And I was licensing it for $1. Not 20 minutes after I put that status up i got a Facebook dm from a producer berating me about cheapening producer brands and flashing his $500 beat sells in my face. Not knowing anything about who I am or what I've done. He stated "Let me tell you how to do this, because you're doing this wrong." I played along because I wanted to see where this would go. He posted status after status of his $500 exclusive beat purchases. Im proud of this person I am, because it shows what is possible. But trying to "son" people you know; a person who was just minding their business... anyway after he showed me his $500 sells he wanted to hear my catalog because anyone offering beats for a dollar must be "trash" as a producer
Unless i'm selling a product that requires me to show my sells, I don't. It comes across as arrogant. This is a people based business at the end of the day. Whether you are working online or offline. Being good or great at music is awesome but if you're snobbish you won't connect with many people or build bridges. Being good or great at music isn't rare in the music business. Its like the NBA all of the players are great, some stand at an even higher level but at the end of the day, any of those players are serviceable and are considered great at what they do. I say that because looking down on people, not even knowing who they are is tantamount to cutting off any connections, you may build with that person.Anyway There are tons of strategies when it comes to selling beats but before you do any of that you need to establish what you are trying to do. For instance are you trying to make money straight away or generate prospects.
Getting money straight away is great but if you don't have systems in place to capture this information when you make a sell you lose out on a lot of future business and that $50-$100 goes quickly.
Prospects- you typically get these by providing a gift for free. In a producers case this is usually a "free" beat In exchange you get their name and email address. The purpose of this is so you can continue to sell to them on a longterm basis.
Pros- free beats will get you quick contacts
Cons: Many people are freebie Hunters that have no intention of buying anything.
However even those that start with free beat downloads may turn into something down the road. One a few people who got free beats from me over the years ended up paying 1k+ on production down the line. A few months ago someone called my number and proceeded to say Hey, I don't know if you remember me, but I got a beat from you back in 2013. Are you still producing? I have a bigger budget now."
Low ticket offer/Front-end offer-these are those wow slap yourself ridiculous offers that you may see as a presented offer ie at the beginning of this post when that one producer reached out to me about how to run my business. My original offer was 1 track at $1.00 now its stupid on the surface, but what most people don't understand is that just putting a price on something instantly separates people and their minds. Just placing $1 on a track will get rid of all the freebie seekers. Those just looking for free will see themselves out. The goal of this method is to get paying customers. If you can get someone to spend $1 on your product or service then you can get them to spend $100.00. On that same token if you can't get them to spend even $1 they probably won't shop with you anytime soon.
The people that spent money on your products and services before are most likely the people that will buy from you again. This is why low ticket or front end offers are beneficial.
My current funnel setup
Free beat- capture contact
Low ticket offer for $30
In the last 2 years my free beat has been downloaded over 4200 times. Conservative 10% conversion = 420 people become buyers
420Ć (number of purchases) x $50 average order value) average income = $21,000 (assuming each buyer bought only one beat just from licensing via my own website now you add that in with placement work and other projects you end up making a little more. While this is going on you build your network up to help them out, they in term help you out and that leads to another job.
Be the person that your network can call for something and always comes through. That will keep you top of mind.
Ways to keep in contact with customers and prospects
You need an Email list- you can get a free bulk mailer via mailchimp.com its free for your first 2000 contacts. Everytime you put up a new beat, email the list. If you send to 4200 people you will get traffic you no longer have to pay social media/ advertising platforms for. you want premium paid features for email marketing,let me know and my technology specialist company can be of assistance by linking you with a different company. I hope this helps someone out there.
