Reality
Make your own luck.
Until the popularity tide fully turns on Drake due to some unforgivable gaffe, the social media crowd no longer identifying with him (
), or a 50 Cent/Ja situation, he and his numbers aren't going anywhere.
Drake has an exclusive deal with Apple, and this isn't some ticky-tacky, sure-throw-him-an-iphone shyt, this is a very important part of Apple's streaming strategy.
There are billions of dollars at stake in streaming music. This is of special importance to Apple because iTunes downloads have lost steam as people stop buying music and increasingly stream it. If people are streaming and not buying music, that makes iTunes (and by extension, Apple products) less attractive.
Apple was late to the game on streaming music, and was playing from behind with Spotify, YouTube, and Pandora. Now, it has 13M+ subscribers...at $10/month that's about $1.6B in yearly revenues. And that's ignoring the premium subs. Having exclusive content is a huge part of what would make switching from a Spotify/Youtube attractive.
By the way, here's Drake announcing the Apple Music service at Apple's WWDC (same event where they announce new iPhones, Apple Watch, etc) in case you need some additional evidence of how crucial he and his music were to Apple Music's rollout and ongoing marketing efforts.
Now, Apple Music is available on non-mac devices, but that's more due to Apple's lateness to the game. Strategically, that's not where they want to live (they like to keep you in Apple's walled garden), but such is the price you pay for being late.
Being the flagship artist for the world's most valuable company confers some advantages. To think Apple doesn't have some vested interest in Drake's success is ludicrous, regardless of what you think of him as an artist.
For example, for those of you who missed it (
), Aubrey had a headline Snapchat promo for his album release. Those promos cost $750k/day minimum. Granted, you'd expect promo for Drake to have great return on investment, but $750k for a single day's ad? Yeah.
By the way, when you see the world this way, you stop seeing album art choices as this as purely coincidental:
I could have expanded this post to be a larger discussion of how Drake's lucked out/made smart moves with large established brands that are slipping or being threatened, like Apple (Google/Spotify), Nike/Jordan (Under Armour), Coca-Cola (health trends) and been able to parlay that into some great deals, but I have other shyt to do.
Feel welcome to call me a hater, just want to give brehs something to
about.
BTW... TC>SFG>V>NWTS=IYRTITL>TML
), or a 50 Cent/Ja situation, he and his numbers aren't going anywhere.Drake has an exclusive deal with Apple, and this isn't some ticky-tacky, sure-throw-him-an-iphone shyt, this is a very important part of Apple's streaming strategy.
There are billions of dollars at stake in streaming music. This is of special importance to Apple because iTunes downloads have lost steam as people stop buying music and increasingly stream it. If people are streaming and not buying music, that makes iTunes (and by extension, Apple products) less attractive.
Apple was late to the game on streaming music, and was playing from behind with Spotify, YouTube, and Pandora. Now, it has 13M+ subscribers...at $10/month that's about $1.6B in yearly revenues. And that's ignoring the premium subs. Having exclusive content is a huge part of what would make switching from a Spotify/Youtube attractive.
By the way, here's Drake announcing the Apple Music service at Apple's WWDC (same event where they announce new iPhones, Apple Watch, etc) in case you need some additional evidence of how crucial he and his music were to Apple Music's rollout and ongoing marketing efforts.
Now, Apple Music is available on non-mac devices, but that's more due to Apple's lateness to the game. Strategically, that's not where they want to live (they like to keep you in Apple's walled garden), but such is the price you pay for being late.
Being the flagship artist for the world's most valuable company confers some advantages. To think Apple doesn't have some vested interest in Drake's success is ludicrous, regardless of what you think of him as an artist.
For example, for those of you who missed it (
), Aubrey had a headline Snapchat promo for his album release. Those promos cost $750k/day minimum. Granted, you'd expect promo for Drake to have great return on investment, but $750k for a single day's ad? Yeah.By the way, when you see the world this way, you stop seeing album art choices as this as purely coincidental:
I could have expanded this post to be a larger discussion of how Drake's lucked out/made smart moves with large established brands that are slipping or being threatened, like Apple (Google/Spotify), Nike/Jordan (Under Armour), Coca-Cola (health trends) and been able to parlay that into some great deals, but I have other shyt to do.
Feel welcome to call me a hater, just want to give brehs something to
about.BTW... TC>SFG>V>NWTS=IYRTITL>TML
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stfu with the bullshyt man. Nobody forcing people to bump drake man. And this is not the album to make you blame "big biz"...shyt Jayz hustled and beat the game twice with 2 bullshyt albums with the help of said big biz with Kingdom Come and Magna Carter Holy Grail... Even American Gangster which was a decent album got a lot free publicity from that movie. What other rapper get that kinda push? 50 Cent forever damaged NY Rap with the help of "big biz". So miss me with the bullshyt 
how is that big business fault?